Google Search Ads 360 | Campaign Conversion
Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Campaign Conversion dataset. This data is scheduled once a day and pulls the past 30 days by default. Longer refresh windows are available upon request (max 90 days).
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field | Data Type | Description |
| Date | DATE | Date of the conversion |
| Status | STRING | Ad Group status |
| Device Segment | STRING | Device |
| Account | STRING | Engine account name |
| Account ID | BIGINT | Search Ads engine account ID |
| Account Type | STRING | Engine account type e.g. Google AdWords, Bing Ads |
| Advertiser | STRING | Advertiser name |
| Advertiser ID | BIGINT | Search Ads advertiser ID |
| Campaign | STRING | Campaign name |
| Campaign ID | BIGINT | Search Ads campaign ID |
| Campaign Status | STRING | The status of the campaign |
| Campaign Engine ID | BIGINT | The campaign engine ID |
| Campaign Start Date | DATE | The start of the campaign |
| Campaign End Date | DATE | The end of the campaign |
| Campaign Type | STRING | Manual, Inventory, Inventory - PLA, Shopping, Comparison shopping, Mobile app install, or Universal app. |
| Effective Labels | STRING | All labels; directly assigned OR inheritted |
| Campaign Label | STRING | The labels assigned to the campaign |
| Effective Bid Strategy | STRING | The bid strategy; assigned OR inheritted |
| Conversion Name | STRING | The names of any saved columns |
| Conversions | FLOAT | The values for any saved columns |
| Insert Date | TIMESTAMP | The date the record was inserted to ChannelMix |
| ChannelMix Profile | STRING | The ChannelMix Profile; specific advertiser and agency |