Google Search Ads 360 | Campaign Conversion

Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Campaign Conversion dataset.  This data is scheduled once a day and pulls the past 30 days by default.  Longer refresh windows are available upon request (max 90 days).

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Data Type Description
Date DATE Date of the conversion
Status STRING Ad Group status
Device Segment STRING Device
Account STRING Engine account name
Account ID BIGINT Search Ads engine account ID
Account Type STRING Engine account type e.g. Google AdWords, Bing Ads
Advertiser STRING Advertiser name
Advertiser ID BIGINT Search Ads advertiser ID
Campaign STRING Campaign name
Campaign ID BIGINT Search Ads campaign ID
Campaign Status STRING The status of the campaign
Campaign Engine ID BIGINT The campaign engine ID
Campaign Start Date DATE The start of the campaign
Campaign End Date DATE The end of the campaign
Campaign Type STRING Manual, Inventory, Inventory - PLA, Shopping, Comparison shopping, Mobile app install, or Universal app.
Effective Labels STRING All labels; directly assigned OR inheritted
Campaign Label STRING The labels assigned to the campaign
Effective Bid Strategy STRING The bid strategy; assigned OR inheritted
Conversion Name STRING The names of any saved columns
Conversions FLOAT The values for any saved columns
Insert Date TIMESTAMP The date the record was inserted to ChannelMix
ChannelMix Profile STRING The ChannelMix Profile; specific advertiser and agency
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