Google Search Ads 360 | Campaign
Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Campaign dataset. This data is scheduled once a day and pulls the past 30 days by default. Longer refresh windows are available upon request (max 90 days).
Any saved columns SHOULD NOT be included in this dataset but instead be setup in the Google Search Ads 360 | Campaign Conversion dataset.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field | Data Type | Description |
| Date | DATE | Date of the conversion |
| Status | STRING | Ad Group status |
| Device Segment | STRING | Device |
| Account | STRING | Engine account name |
| Account ID | BIGINT | Search Ads engine account ID |
| Account Type | STRING | Engine account type e.g. Google AdWords, Bing Ads |
| Advertiser | STRING | Advertiser name |
| Advertiser ID | BIGINT | Search Ads advertiser ID |
| Campaign | STRING | Campaign name |
| Campaign ID | BIGINT | Search Ads campaign ID |
| Campaign Status | STRING | The status of the campaign |
| Campaign Engine ID | BIGINT | The campaign engine ID |
| Campaign Start Date | DATE | The start of the campaign |
| Campaign End Date | DATE | The end of the campaign |
| Campaign Type | STRING | Manual, Inventory, Inventory - PLA, Shopping, Comparison shopping, Mobile app install, or Universal app. |
| Effective Labels | STRING | All labels; directly assigned OR inheritted |
| Campaign Label | STRING | The labels assigned to the campaign |
| Effective Bid Strategy | STRING | The bid strategy; assigned OR inheritted |
| Impressions | INTEGER | Number of impression |
| Clicks | INTEGER | Number of clicks |
| Cost | FLOAT | Amount spend |
| Daily Budget | FLOAT | The daily budget of the campaign |
| DFA Transactions | INTEGER | Number of DFA transations |
| DFA Revenue | FLOAT | Amount DFA revenue |
| Adwords Conversions | FLOAT | Number of AdWords conversions |
| Adwords Conversion Value | FLOAT | Amount of AdWords conversion value |
| Adwords View Through Conversions | FLOAT | Number of AdWords view through conversions |
| Insert Date | TIMESTAMP | The date the record was inserted to ChannelMix |
| ChannelMix Profile | STRING | The ChannelMix Profile; specific advertiser and agency |