Apple Search Ads | Campaign Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for the Apple Search Ads - Campaign dataset. There is a one day lag on Apple Search, and data is pulled for the previous 30 days.

 

Field Name

Type

Description

Report Date

Date

The date the activity occurred.

Campaign ID

Dimension

The Campaign ID.

Campaign

Dimension

The Campaign name.

Campaign Status

Dimension

The Campaign status.

App

Dimension

The name of the app the ad is for.

Daily Budget

Dimension

The daily cap for you ads.

Total Budget

Dimension

The total budget.

Display Status

Dimension

The status of the ad.

Modification Time

Timestamp

The last time there was a modification.

Serving State Reasons

Dimension

The reason for why a campaign is not running.

Serving Status

Dimension

Is the campaign serving or not.

Store Front

Dimension

The app store territory in which you want to promote your app.

Impressions

Whole Number

The number of times your ad appeared in App Store search results.

Taps

Whole Number

The number of taps on an ad.

Cost

Currency

The sum of cost of each customer tap on the ad.

TTR

Decimal

The number of times your ad was tapped by customers divided by the total impressions.

Conversions

Decimal

The total number of download and redownloads resulting from an ad.

Conversions LAT Off

Decimal

Conversions from users who have not enabled Limit Ad Tracking (LAT) on their device.

Conversions LAT On

Decimal

Conversions from users who have enabled Limit Ad Tracking (LAT) on their device.

Conversions New Downloads

Decimal

The number of app downloads from new users who have never before installed the app.

Conversions Redownloads

Decimal

The number of redownloads of an app - downloads, deletes, redownloads the same app following a tap on an add on the App Store, or downloads the app to an additional device.

Insert Date

DateTime

Internal use: when the row was inserted in the table

ChannelMix Profile

Dimension

When needed, distinguishes between Apple Search  accounts – Contents defined by Alight.

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