Apple Search Ads | Ad Group Standard Dataset
ChannelMix
Below are the measures and dimensions that ChannelMix considers standard for the Apple Search Ads - Ad Group dataset. There is a one day lag on Apple Search, and data is pulled for the previous 30 days.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred. |
|
Campaign ID |
Dimension |
The Campaign ID. |
|
Campaign |
Dimension |
The Campaign name. |
|
Ad Group ID |
Dimension |
The Ad Group Id. |
|
Ad Group |
Dimension |
The name of the Ad Group. |
|
App |
Dimension |
The name of the app the ad is for. |
|
Impressions |
Whole Number |
The number of times your ad appeared in App Store search results. |
|
Taps |
Whole Number |
The number of taps on an ad. |
|
Cost |
Currency |
The sum of cost of each customer tap on the ad. |
|
Conversions |
Decimal |
The total number of download and redownloads resulting from an ad. |
|
Conversions LAT Off |
Decimal |
Conversions from users who have not enabled Limit Ad Tracking (LAT) on their device. |
|
Conversions LAT On |
Decimal |
Conversions from users who have enabled Limit Ad Tracking (LAT) on their device. |
|
Conversions New Downloads |
Decimal |
The number of app downloads from new users who have never before installed the app. |
|
Conversions Redownloads |
Decimal |
The number of redownloads of an app - downloads, deletes, redownloads the same app following a tap on an add on the App Store, or downloads the app to an additional device. |
|
Insert Date |
DateTime |
Internal use: when the row was inserted in the table |
|
ChannelMix Profile |
Dimension |
When needed, distinguishes between Apple Search accounts – Contents defined by Alight. |