ChannelMix's Personally Identifiable Information (PII) Policy

Personally Identifiable Information (PII) can be made up of any data points that can be used to help identify a specific individual within your dataset.

Alight's policy is to not store any "Sensitive" personally identifiable information. The lists below depict the difference in PII and Sensitive PII.

PII includes:

• Name
• Email
• Home Address
• Phone Number

Sensitive PII includes:

• If Stand-Alone
  • Social Security Number
  • Driver's License or State ID Number
  • Passport Number
  • Alien Registration Number
  • Financial Account Number
  • Bio-metric Identifiers
• If Paired With Another Personal Identifier (including non-sensitive data points)
  • Citizenship or Immigration Status
  • Medical Information
  • Ethnic or Religious Affiliation
  • Sexual Orientation
  • Account Password
  • Last Four Digits of SSN
  • Date of Birth
  • Criminal History
  • Mother's Maiden Name

While the storing of non-sensitive identifiers is not against ChannelMix policy, it is discouraged when it can be avoided. This level of granularity is often unnecessary for analysis and reporting requirements.