Salesforce Pardot | Visitor Standard Dataset
Patricia Robinson
Below are the measures and dimensions Alight Analytics considers standard for Salesforce Pardot - Visitor dataset. There is a two day lag on Salesforce Pardot, and data is pulled for one day.
|
Field Name |
Type |
Description |
|
Visitor Prospect Id |
Dimension |
Pardot ID for the associated prospect. |
|
Visitor Id |
Dimension |
Pardot ID for the associated visitor. |
|
Visitor Page View Count |
Whole Number |
Number of page views by this visitor. |
|
Visitor Campaign Parameter |
Dimension |
Visitor's campaign parameter utm_campaign from Google Analytics. |
|
Visitor Medium Parameter |
Dimension |
Visitor's medium parameter utm_medium from Google Analytics. |
|
Visitor Source Parameter |
Dimension |
Visitor's source parameter utm_source from Google Analytics. |
|
Visitor Content Parameter |
Dimension |
Visitor's content parameter utm_content from Google Analytics. |
|
Visitor Term Parameter |
Dimension |
Visitor's term parameter utm_term from Google Analytics. |
|
Visitor Created At |
DateTime |
Time visitor was created in Pardot; Time is reported in API user's preferred timezone. |
|
Visitor Updated At |
DateTime |
Last time visitor was updated in Pardot; Time is reported in API user's preferred timezone. |
|
Insert Date |
DateTime |
Internal use: When the row was inserted in the table. |
|
ChannelMix Profile |
Dimension |
When needed, distinguishes between Salesforce Pardot accounts – Contents defined by Alight. |