Salesforce Pardot | Visitor Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Salesforce Pardot - Visitor dataset. There is a two day lag on Salesforce Pardot, and data is pulled for one day.

Field Name

Type

Description

Visitor Prospect Id

Dimension

Pardot ID for the associated prospect.

Visitor Id

Dimension

Pardot ID for the associated visitor.

Visitor Page View Count

Whole Number

Number of page views by this visitor.

Visitor Campaign Parameter

Dimension

Visitor's campaign parameter utm_campaign from Google Analytics.

Visitor Medium Parameter

Dimension

Visitor's medium parameter utm_medium from Google Analytics.

Visitor Source Parameter

Dimension

Visitor's source parameter utm_source from Google Analytics.

Visitor Content Parameter

Dimension

Visitor's content parameter utm_content from Google Analytics.

Visitor Term Parameter

Dimension

Visitor's term parameter utm_term from Google Analytics.

Visitor Created At

DateTime

Time visitor was created in Pardot; Time is reported in API user's preferred timezone.

Visitor Updated At

DateTime

Last time visitor was updated in Pardot; Time is reported in API user's preferred timezone.

Insert Date

DateTime

Internal use: When the row was inserted in the table.

ChannelMix Profile

Dimension

When needed, distinguishes between Salesforce Pardot  accounts – Contents defined by Alight.

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