Impact | Media Performance Standard Dataset
Patricia Robinson
Below are the measures and dimensions Alight Analytics considers standard for Impact - Media Performance dataset. There is a one day lag on Impact, and data is pulled for 30 days.
| Field Name | Type | Description |
| Media Id | Dimension | |
| Channel | Dimension | |
| Media Type | Dimension | |
| Full Date | DateTime | |
| Media Name | Decimal | |
| Clicks | Decimal | |
| Sales | Decimal | |
| Leads | Decimal | |
| Actions | Decimal | |
| Revenue | Decimal | |
| Sale Revenue | Decimal | |
| Sale Cost | Decimal | |
| Lead Cost | Decimal | |
| Total Cost | Decimal | |
| Insert Date | DateTime | Internal use: When the row was inserted in the table. |
| ChannelMix Profile | Dimension | When needed, distinguishes between Impact accounts – Contents defined by Alight. |