Impact | Media Performance Standard Dataset – ChannelMix

Below are the measures and dimensions Alight Analytics considers standard for Impact - Media Performance dataset. There is a one day lag on Impact, and data is pulled for 30 days.

Field Name	Type	Description
Media Partner	Text	Media Partner Name
Join Date	Timestamp	Join Date
Media Type	Text	Media Type
Relationship	Text	Relationship Name
Company URL	Text	URL of Company
Raw Impressions	Decimal	Raw Impressions
Impressions	Decimal	Impressions
Total Clicks	Decimal	Total Clicks
Clicks	Decimal	Clicks
Sales	Decimal	Sales
Reversed Sales	Decimal	Reversed Sales
Salerr	Decimal	Sale RR
Reversed Revenue	Decimal	Reversed Revenue
Reversed Sale Cost	Decimal	Reversed Sale Cost
Leads	Decimal	Leads
Reversed Leads	Decimal	Reversed Leads
Leadrr	Decimal	Leadrr
Reversed Lead Cost	Decimal	Reversed Lead Cost
Data Posts	Decimal	Data Posts
Recruit Actions	Decimal	Recruit Actions
Calls	Decimal	Number of calls
Answered	Decimal	Number of calls answered
Converted Calls	Decimal	Number of calls converted
Downloads	Decimal	Number of downloads
Installs	Decimal	Number of installs
Other Mobile Actions	Decimal	Number of other mobile actions
Actions	Decimal	Actions
Sales Revenue	Decimal	Sales revenue
Data Post Revenue	Decimal	Revenue from data post
Call Revenue	Decimal	Revenue from calls
Mobile Install Revenue	Decimal	Revenue from mobile installs
Other Mobile Revenue	Decimal	Revenue from other mobile actions
Revenue	Decimal	Revenue
Sale Cost	Decimal	Cost of sale
Lead Cost	Decimal	Cost of lead
Data Post Cost	Decimal	Cost of data post
Download Cost	Decimal	Cost of download
Recruit Cost	Decimal	Cost of recruit
Call Cost	Decimal	Cost of call
CPC Cost	Decimal	Cost of CPC
Install Cost	Decimal	Cost of install
Other Mobile Cost	Decimal	Cost of other mobile actions
Action Cost	Decimal	Action cost
Client Cost	Decimal	Client Cost
Other Cost	Decimal	Other Cost
Total Cost	Decimal	Total Cost
SKUs	Decimal	SKU
Quantity	Decimal	Quantity
Goods Cost	Decimal	Cost of goods
Margin	Decimal	Margin
Total Business Cost	Decimal	Total business cost
ROI	Decimal	Return on investment
Viewable Impressions	Decimal	Viewable impressions
Rules Actions	Decimal	Rules actions
Rules Revenue	Decimal	Rules revenue
Algo Actions	Decimal	Algo Actions
Algo Revenue	Decimal	Algo Revenue
AOV	Decimal	Average Order Value
Sale CR	Decimal	Sale CR
Lead CR	Decimal	Lead CR
Sale CPA	Decimal	Sale CPA
Lead CPA	Decimal	Lead CPA
CPC	Decimal	CPC
Campaign ID	Text	Campaign ID
MP ID	Text	MP ID
ID	Text	ID
Name	Text	Name
Description	Text	Description
Website	Text	Website
State	Text	State
Currency	Text	Currency
Timezone	Text	Timezone
Partner Type	Text	Partner Type
Promotional Countries	Text	Promotional Countries
Promotional Categories	Text	Promotional Categories
Linked Accounts	Text	Linked Accounts
Account Manager	Text	Account Manager
Date Created	Timestamp	Date Created
Date Last Updated	Timestamp	Date Last Updated
Created By	Text	Created By
Last Updated By	Text	Last Updated By
URI	Text	URI
Country	Text	Country
Postal Code	Text	Postal Code
City	Text	City
Address 1	Text	Address 1
Address 2	Text	Address 2
Address State	Text	Address State
Phone Country	Text	Phone Country
Phone Number	Text	Phone Number
Contact First Name	Text	Contact First Name
Contact Last Name	Text	Contact Last Name
Contact Email Address	Text	Contact Email Address
Phone Number	Text	Phone Number
Property ID	Text	Property ID
Property URL	Text	Property URL
Property Name	Text	Property Name
Property Type	Text	Property Type
Promotional Methods Type	Text	Promotional Methods Type
Promotional Methods Is Primary	Text	Promotional Methods Is Primary
Report Start Date	Date	Report Start Date
Report End Date	Date	Report End Date
Insert Date	Timestamp	Internal use: When the row was inserted in the table.
ChannelMix Profile	Text	When needed, distinguishes between Impact accounts – Contents defined by Alight.

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