Impact | Media Performance Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Impact - Media Performance dataset. There is a one day lag on Impact, and data is pulled for 30 days.

Field Name Type Description 
Media Id Dimension  
Channel Dimension  
Media Type Dimension  
Full Date DateTime  
Media Name Decimal  
Clicks Decimal  
Sales Decimal  
Leads Decimal  
Actions Decimal  
Revenue Decimal  
Sale Revenue Decimal  
Sale Cost Decimal  
Lead Cost Decimal  
Total Cost Decimal  
Insert Date DateTime Internal use: When the row was inserted in the table.
ChannelMix Profile Dimension When needed, distinguishes between Impact  accounts – Contents defined by Alight.
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