Adobe Analytics | Channel Standard Dataset
Below are the fields ChannelMix considers standard for the Adobe Analytics | Channel Standard dataset. By default, the schedule will pull and update data for the prior three days.
Field | Field Type | Description |
Report Date | DATE | The date on which the activity occurred |
Bounces | INTEGER | A visit that consists of a single server call. For example, a single page visit is a bounce if a visitor does not interact with the page in a way that sends data to Adobe, such as clicking a link or a video start. If more than a single hit is received in a visit, a Bounce is not counted. |
Page Views | INTEGER | A Page View is counted for each server call that is sent. This metric represents total instances of Page View. TrackLink calls are not counted as page views and do not increment the Page Views metric. |
Total Time Spent | INTEGER | Represents the total amount of time visitors interact with a specific dimension item. |
Visitors | INTEGER | The number of unique visitors |
Visits | INTEGER | A sequence of page views in a sitting. The visits metric is commonly used in reports that display the number of user sessions within the selected time period. |
First Touch Marketing Channel | STRING | The marketing channel that first drove the visitor to the website prior to conversion |
Last Touch Marketing Channel | STRING | The marketing channel that last drove the visitor to the website prior to conversion |
Report Suite Name | STRING | The name of the reporting suite |
Report Locale | STRING | The location setting of the reporting suite |
Report Suite ID | STRING | The ID of the reporting suite |
Insert Date | TIMESTAMP | ChannelMix field - the timestamp when the row was inserted |
ChannelMix Profile | STRING | ChannelMix field - the descriptive name associated to this segment of data |