LinkedIn Ads | Ad Creative Standard Dataset
ChannelMix
Below are the measures and dimensions Alight Analytics considers standard for LinkedIn Ads- Ad Creative dataset. Data is pulled at three different levels (creatives, campaigns, ad account) and joined together based on Account ID, Campaign Name, and Creative ID.
This dataset requires a LinkedIn connection and Company Name (Ads Account optional).
When a Company Name is provided, the Text Ad Headline field will also display the LinkedIn social posts, if available.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Type | Description |
| Report Date | Date | The date the activity occurred |
| Account Name | Integer | Account Name |
| Campaign Name | Dimension | Campaign Name |
| Campaign Type | Dimension | Campaign Type |
| Campaign Group | Dimension | Campaign Ad Group |
| Campaign Id | Dimension | Unique Identifier of the Campaign |
| Creative ID | Dimension | Unique Identifier of the Creative |
| Text Ad Line | Dimension | Body text of the creative. |
| Text Ad Headline | Dimension | Title of the creative or social post. |
| Impressions | Integer | Number of Impressions the creative received. |
| Clicks | Integer | Number of Clicks the creative received. |
| Total Spend | Integer | Number of Total Spend the creative received. |
| Likes | Integer | Number of Likes the creative received. |
| Comments | Integer | Number of Comments the creative received. |
| Shares | Integer | Number of Shares the creative received. |
| Follows | Integer | Number of Follows the creative received. |
| Conversions | Integer | Number of Conversions the creative received. |
| Post Click Conversions | Integer | Number of Post Click Conversions the creative received. |
| View Through Conversions | Integer | Number of Post View Conversions the creative received. |
| Action Clicks | Integer | Number of Action Clicks the creative received. |
| Ad Unit Clicks | Integer | Number of Ad Unit Clicks the creative received. |
| Company Page Clicks | Integer | Number of Company Page Clicks the creative received. |
| Conversion Value in Local Currency | Integer | Number of Conversion Value in Local Currency the creative received. |
| Landing Page Clicks | Integer | Number of Landing Page Clicks the creative received. |
| Lead Generation Mail Contact Info Shares | Integer | Number of Lead Generation Mail Contact Info Shares the creative received. |
| Lead Generation Mail Interested Clicks | Integer | Number of Lead Generation Mail Interested Clicks the creative received. |
| One Click Lead Form Opens | Integer | Number of One Click Lead Form Opens the creative received. |
| One Click Leads | Integer | Number of One Click Leads the creative received. |
| Ad Form Response Leads | Integer | The number of leads from form fills as a result of clicking on a LinkedIn ad within the last 90 days. Due to API limitations, responses older than 90 days are not included. |
| Ad Form Lead Type | Dimension | Type of the lead. This field indicates whether the lead is collected from sponsored content or viral share. |
| Opens | Integer | Number of Opens the creative received. |
| Other Engagements | Integer | Number of Other Engagements the creative received. |
| Text Url Clicks | Integer | Number of Text Url Clicks the creative received. |
| Total Engagements | Integer | Number of Total Engagements the creative received. |
| Viral Clicks | Integer | Number of Viral Clicks the creative received. |
| Viral Comments | Integer | Number of Viral Comments the creative received. |
| Viral Company Page Clicks | Integer | Number of Viral Company Page Clicks the creative received. |
| Viral External Website Conversions | Integer | Number of Viral External Website Conversions the creative received. |
| Viral External Website Post Clicks Conversions | Integer | Number of Viral External Website Post Clicks Conversions the creative received. |
| Viral External Website Post View Conversions | Integer | Number of Viral External Website Post View Conversions the creative received. |
| Viral Follows | Integer | Number of Viral Follows the creative received. |
| Viral Impressions | Integer | Number of Viral Impressions the creative received. |
| Viral Landing Page Clicks | Integer | Number of Viral Landing Page Clicks the creative received. |
| Viral Likes | Integer | Number of Viral Likes the creative received. |
| Viral One Click Lead Forms Open | Integer | Number of Viral One Click Lead Forms Open the creative received. |
| Viral One Click Leads | Integer | Number of Viral One Click Leads the creative received. |
| Viral Other Engagement | Integer | Number of Viral Other Engagement the creative received. |
| Viral Shares | Integer | Number of Viral Shares the creative received. |
| Viral Total Engagements | Integer | Number of Viral Total Engagements the creative received. |
| Video Views | Integer | A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view. |
| Video First Quartile Completions | Integer | The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| Video Midpoint Completions | Integer | The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| Video Third Quartile Completions | Integer | The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| Video Completions | Integer | The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| Insert Date | Dimension | Internal Use: when the row was inserted into table. |
| ChannelMix Profile | Dimension | When needed, distinguish between LinkedIn accounts -Contents defined by Alight |