LinkedIn Ads | Ad Creative Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for LinkedIn Ads- Ad Creative dataset. Data is pulled at three different levels (creatives, campaigns, ad account) and joined together based on Account ID, Campaign Name, and Creative ID.

This dataset requires an LinkedIn connection and Company Name (Ads Account optional). 

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Type Description
Report Date Date The date the activity occurred
Account Name Integer Account Name
Campaign Name Dimension Campaign Name
Campaign Type Dimension Campaign Type
Campaign Group Dimension Campaign Ad Group
Campaign Id Dimension Unique Identifier of the Campaign
Creative ID Dimension Unique Identifier of the Creative
Text Ad Line Dimension Body text of the creative.
Text Ad Headline Dimension Title of the creative.
Impressions Integer Number of Impressions the creative received.
Clicks Integer Number of Clicks the creative received.
Total Spend Integer Number of Total Spend the creative received.
Likes Integer Number of Likes the creative received.
Comments Integer Number of Comments the creative received.
Shares Integer Number of Shares the creative received.
Follows Integer Number of Follows the creative received.
Conversions Integer Number of Conversions the creative received.
Post Click Conversions Integer Number of Post Click Conversions the creative received.
View Through Conversions Integer Number of Post View Conversions the creative received.
Action Clicks Integer Number of Action Clicks the creative received.
Ad Unit Clicks Integer Number of Ad Unit Clicks the creative received.
Company Page Clicks Integer Number of Company Page Clicks the creative received.
Conversion Value in Local Currency Integer Number of Conversion Value in Local Currency the creative received.
Landing Page Clicks Integer Number of Landing Page Clicks the creative received.
Lead Generation Mail Contact Info Shares Integer Number of Lead Generation Mail Contact Info Shares the creative received.
Lead Generation Mail Interested Clicks Integer Number of Lead Generation Mail Interested Clicks the creative received.
One Click Lead Form Opens Integer Number of One Click Lead Form Opens the creative received.
One Click Leads Integer Number of One Click Leads the creative received.
Opens Integer Number of Opens the creative received.
Other Engagements Integer Number of Other Engagements the creative received.
Text Url Clicks Integer Number of Text Url Clicks the creative received.
Total Engagements Integer Number of Total Engagements the creative received.
Viral Clicks Integer Number of Viral Clicks the creative received.
Viral Comments Integer Number of Viral Comments the creative received.
Viral Company Page Clicks Integer Number of Viral Company Page Clicks the creative received.
Viral External Website Conversions Integer Number of Viral External Website Conversions the creative received.
Viral External Website Post Clicks Conversions Integer Number of Viral External Website Post Clicks Conversions the creative received.
Viral External Website Post View Conversions Integer Number of Viral External Website Post View Conversions the creative received.
Viral Follows Integer Number of Viral Follows the creative received.
Viral Impressions Integer Number of Viral Impressions the creative received.
Viral Landing Page Clicks Integer Number of Viral Landing Page Clicks the creative received.
Viral Likes Integer Number of Viral Likes the creative received.
Viral One Click Lead Forms Open Integer Number of Viral One Click Lead Forms Open the creative received.
Viral One Click Leads Integer Number of Viral One Click Leads the creative received.
Viral Other Engagement Integer Number of Viral Other Engagement the creative received.
Viral Shares Integer Number of Viral Shares the creative received.
Viral Total Engagements Integer Number of Viral Total Engagements the creative received.
Video Views Integer Number of Video Views the creative received.
Video Completions Integer Number of Video Completions the creative received.
Insert Date Dimension Internal Use: when the row was inserted into table.
ChannelMix Profile Dimension When needed, distinguish between LinkedIn accounts -Contents defined by Alight
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