Adroll | Ad Performance Standard Dataset
Below are the fields ChannelMix considers standard for AdRoll - Ad Performance dataset. The schedule for AdRoll will refresh the last 30 days every day.
This dataset can be automatically activated without a ticket through Dataset Activation.
Field Name |
Field Type | Description |
Report Date | Date | The date the activity occurred. |
Advertiser EID | Dimension | The ID of the Advertiser. |
Ad | Dimension | The name of the Ad. |
Campaign | Dimension | The name of the Campaign. |
Ad Group | Dimension | The name of the AdGroup. |
Ad EID | Dimension | The EID of the Ad. |
Campaign EID | Dimension | The EID of the Campaign. |
Ad Group EID | Dimension | The ID of the Ad Group. |
Ad Status | Dimension | The status of the main object in this row. |
Clicks | Whole Number | The number of clicks. |
Conversions | Whole Number | The number of conversions for all conversion actions that you have opted into optimization. |
Cost | Decimal Fraction | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
Impressions | Whole Number | Count of how often your ad has appeared on a search results page or website on the Google Network. |
Insert Date | TimeStamp | Internal use: when the row was inserted in the table |
ChannelMix Profile | String | The ChannelMix Profile; distinguishes between AdRoll accounts – Contents defined by Alight. |