Adroll | Ad Performance Standard Dataset
Below are the fields ChannelMix considers standard for AdRoll - Ad Performance dataset. The schedule for AdRoll will refresh the last 30 days every day.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name |
Field Type | Description |
| Report Date | Date | The date the activity occurred. |
| Advertiser EID | Dimension | The ID of the Advertiser. |
| Ad | Dimension | The name of the Ad. |
| Campaign | Dimension | The name of the Campaign. |
| Ad Group | Dimension | The name of the AdGroup. |
| Ad EID | Dimension | The EID of the Ad. |
| Campaign EID | Dimension | The EID of the Campaign. |
| Ad Group EID | Dimension | The ID of the Ad Group. |
| Ad Status | Dimension | The status of the main object in this row. |
| Clicks | Whole Number | The number of clicks. |
| Conversions | Whole Number | The number of conversions for all conversion actions that you have opted into optimization. |
| Cost | Decimal Fraction | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| Impressions | Whole Number | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| Insert Date | TimeStamp | Internal use: when the row was inserted in the table |
| ChannelMix Profile | String | The ChannelMix Profile; distinguishes between AdRoll accounts – Contents defined by Alight. |