Adroll | Ad Performance Standard Dataset

Below are the fields Alight Analytics considers standard for AdRoll - Ad Performance dataset. The schedule for AdRoll will refresh the last 30 days every day.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Field Type Description
Report Date Date The date the activity occurred.
Advertiser EID Dimension The ID of the Advertiser.
Ad Dimension The name of the Ad.
Campaign Dimension The name of the Campaign.
Ad Group Dimension The name of the AdGroup.
Ad EID Dimension The EID of the Ad.
Campaign EID Dimension The EID of the Campaign.
Ad Group EID Dimension The ID of the Ad Group.
Ad Status Dimension The status of the main object in this row.
Clicks Whole Number The number of clicks.
Conversions Whole Number The number of conversions for all conversion actions that you have opted into optimization.
Cost Decimal Fraction The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Impressions Whole Number Count of how often your ad has appeared on a search results page or website on the Google Network.
Insert Date TimeStamp  Internal use: when the row was inserted in the table
ChannelMix Profile String  The ChannelMix Profile; distinguishes between AdRoll accounts – Contents defined by Alight.

 

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