LinkedIn Ads | Ad Creative Conversion Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for LinkedIn Ads- Ad Creative dataset. Data is pulled at the creative level.
This dataset requires a LinkedIn connection and Company Name (Ads Account optional).
When a Company Name is provided, the Text Ad Headline field will also display the LinkedIn social posts, if available.
LinkedIn Endpoint: Conversion
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Type | Description |
| Report Date | Date | The date the activity occurred |
| Account Name | Integer | Account Name |
| Campaign Name | Dimension | Campaign Name |
| Campaign Type | Dimension | Campaign Type |
| Campaign Group | Dimension | Campaign Ad Group |
| Campaign Id | Dimension | Unique Identifier of the Campaign |
| Creative ID | Dimension | Unique Identifier of the Creative |
| Text Ad Line | Dimension | Body text of the creative. |
| Text Ad Headline | Dimension | Title of the creative or social post. |
| Conversion Name | Dimension | Conversion Name |
| Conversion Type | Dimension | Conversion Type |
| Conversion ID | Dimension | Unique Identifier of Conversion |
| Conversion Value | Integer | Conversion Value in Local Currency |
| Conversions | Integer | External Website Conversions |
| Post Click Conversions | Integer | External Website Post Click Conversions |
| View Through Conversions | Integer | External Website View Through Conversions |
| Viral Conversions | Integer | External Website Viral Conversions |
| Viral Post Click Conversions | Integer | External Website Viral Post Click Conversions |
| Viral View Through Conversions | Integer | External Website Viral View Through Conversions |
| Insert Date | Dimension | Internal Use: when the row was inserted into table. |
| Channelmix Profile | Dimension | When needed, distinguish between LinkedIn accounts -Contents defined by Alight |