LinkedIn Ads | Ad Creative Conversion Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for LinkedIn Ads- Ad Creative dataset. Data is pulled at the creative level.

This dataset requires an LinkedIn connection and Company Name (Ads Account optional).

LinkedIn Endpoint: Conversion

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Type Description
Report Date Date The date the activity occurred
Account Name Integer Account Name
Campaign Name Dimension Campaign Name
Campaign Type Dimension Campaign Type
Campaign Group Dimension Campaign Ad Group
Campaign Id Dimension Unique Identifier of the Campaign
Creative ID Dimension Unique Identifier of the Creative
Text Ad Line Dimension Body text of the creative.
Text Ad Headline Dimension Title of the creative.
Conversion Name Dimension Conversion Name
Conversion Type Dimension Conversion Type
Conversion ID Dimension Unique Identifier of Conversion
Conversion Value Integer Conversion Value in Local Currency
Conversions Integer External Website Conversions
Post Click Conversions Integer External Website Post Click Conversions
View Through Conversions Integer External Website View Through Conversions
Viral Conversions Integer External Website Viral Conversions
Viral Post Click Conversions Integer External Website Viral Post Click Conversions
Viral View Through Conversions Integer External Website Viral View Through Conversions
Insert Date Dimension Internal Use: when the row was inserted into table.
Channelmix Profile Dimension When needed, distinguish between LinkedIn accounts -Contents defined by Alight
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