SnapChat Ads | Ad Conversion Standard Dataset

Below are the fields that Alight Analytics considers the standard for the SnapChat Ads | Ad Conversion Dataset.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Field Type Description
Report Date Date Activity date
Campaign String  The name of the campaign 
Ad Squad String  A group of ads in a campaign 
Ad String  The ad
Ads Status String  The ad status 
Ads Type String  The type of the ad 
Placement String  Placement of the ad 
Conversion Name String  Name of conversion
Conversions Integer # of conversions
Conversion Value Decimal Value of the conversion
Insert Date Time  ChannelMix field that describes when the record was entered
ChannelMix Profile String  ChannelMix field that describes the subset of data from SnapChat
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