Web Analytics Dashboard Overview

Overview 

The purpose of the web analytics dashboard is to quickly summarize performance (traffic, engagement/behavior, and conversion) on one or more web properties.

Intended Audience

Executives and analysts interested in their Google Analytics data to view traffic, engagement, and conversions would find this dashboard beneficial. 

Dashboards

This report includes four separate dashboards:

1. Acquisition Summary: The acquisition summary provides a high-level overview of your website’s traffic volume and acquisition. Identify how users are arriving at your website (channel, source, medium, campaign, landing page, device) by using key metrics (sessions, pages per session, session duration, etc.). 
2. Content Summary: The content summary provides a detailed view of what users are engaging with once they visit your website. See which pages are being viewed the most often, viewed longest, etc.
3. Goal Conversion Summary: The goal conversion summary provides a breakdown of Goal completions. Identify which channel or device is contributing to which Goal Conversion. This dashboard tab allows you to adjust reporting to only include Goal Conversions that are important to your analysis. By default, all Goal Conversions (1-20) are used when ‘Conversions’ is referenced in the dashboard, but on this report, you can customize to include or exclude individual Goal Conversions. 
4. Engagement Summary: The engagement summary provides detail on what events users are completing on your website. View the top event categories, actions, and labels occurring on your website, as well as view the top individual events. 

Supported BI Tools

The Web Analytics Dashboard is available in Tableau and Power BI.

Data

This report uses the following data source:

• Google Analytics

This report is built on three datasets:

1. v_ga_session: This dataset includes session-level data
2. v_ga_page: This dataset includes page-level data
3. v_ga_event: This dataset includes a breakdown of events completed by event category, event action, and event label