Organic Social Dashboard Overview

Overview 

The purpose of the Organic Social Dashboard is to summarize fan behavior and post engagement on multiple social channels.

This report aggregates data from the following organic (earned) social channels: Facebook, Instagram, LinkedIn, Twitter and YouTube. If you do not have datasets for one or more of these social sources, or a social source has not been added to the OneView, data from that source will not populate in the dashboard. In addition, the source-specific tab in this workbook will appear empty.

Intended Audience

Marketers who are interested in their organic social efforts across many platforms would be interested in this reporting tool. 

Dashboards

  1. Organic Social Dashboard: The organic social dashboard provides a high-level overview of followers, posts, and engagements across social platforms, as well as a summary of posts across these platforms.
  2. Facebook Dashboard: The Facebook dashboard provides more detail on Facebook post engagements, including platform-specific metrics like reactions.
  3. Instagram Dashboard: The Instagram dashboard provides more detail on Instagram post engagements, including platform-specific information like post type and impressions.
  4. LinkedIn Dashboard: The LinkedIn dashboard provides more detail on LinkedIn post engagements.
  5. Twitter Dashboard: The Twitter dashboard provides more detail on tweet engagements.
  6. YouTube Dashboard: The YouTube dashboard provides more detail on YouTube video engagements, including platform-specific information like dislikes and average view percentage.

Supported BI Tools

The Organic Social Dashboard is available in Tableau, Power BI, and Google Data Studio.

Data

This report includes the following data sources:

*Not all data sources are needed for the OneView

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube

This report is built on two datasets:

Tableau and Power BI

  1. v_oneview_organic_social_followersThis dataset includes a daily count of page fans/followers by platform.
  2. v_oneview_organic_social_postsThis dataset includes organic post-level detail across all social platforms.

Google Data Studio

  1. CLIENT_NAME*_oneview_organic_social_followers: This dataset includes a daily count of page fans/followers by the platform.
  2. CLIENT_NAME*_oneview_organic_social_posts: This dataset includes organic post-level detail across all social platforms.

*NOTE: "Client_Name" is the name of your client within C3. For example, if you're ABC Agency and setting up this dashboard for John Doe Company, the first dataset above would be named "John_Doe_Company_oneview_organic_social_followers"

 

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