Organic Social Performance | Dashboard Overview
Lauren Hansen
Overview
The purpose of the Organic Social Performance Dashboard is to summarize fan behavior and post engagement on multiple social channels.
This report aggregates data from the following organic (earned) social channels: Facebook, Instagram, LinkedIn, Twitter and YouTube. If you do not have datasets for one or more of these social sources, or a social source has not been added to the OneView, data from that source will not populate in the dashboard. In addition, the source-specific tab in this workbook will appear empty.
Intended Audience
Marketers who are interested in their organic social efforts across many platforms would be interested in this reporting tool.
Dashboards
Organic Social Performance
The organic social dashboard provides a high-level overview of followers, posts, and engagements across social platforms, as well as a summary of posts across these platforms.
Facebook Dashboard
The Facebook dashboard provides more detail on Facebook post engagements, including platform-specific metrics like reactions.
Instagram Dashboard
The Instagram dashboard provides more detail on Instagram post engagements, including platform-specific information like post type and impressions.
LinkedIn Dashboard
The LinkedIn dashboard provides more detail on LinkedIn post engagements.
Twitter Dashboard
The Twitter dashboard provides more detail on tweet engagements.
YouTube Dashboard
The YouTube dashboard provides more detail on YouTube video engagements, including platform-specific information like dislikes and average view percentage.
Supported BI Tools
The Organic Social Performance Dashboard is available in Tableau and Power BI.
Data
This report includes the following data sources
*Not all data sources are needed for the OneView
- YouTube
This report is built on two datasets
- v_oneview_social_follower: This dataset includes a daily count of page fans/followers by platform.
- v_oneview_social_post: This dataset includes organic post-level detail across all social platforms.