Organic Social Performance | Dashboard Overview
Lauren Hansen
Overview
The purpose of the Organic Social Performance Dashboard is to summarize fan behavior and post engagement on multiple social channels.
This report aggregates data from the following organic (earned) social channels: Facebook, Instagram, LinkedIn, Twitter and YouTube. If you do not have datasets for one or more of these social sources, or a social source has not been added to the OneView, data from that source will not populate in the dashboard. In addition, the source-specific tab in this workbook will appear empty.
Intended Audience
Marketers who are interested in their organic social efforts across many platforms would be interested in this reporting tool.
Dashboards
Organic Social Performance:
The organic social dashboard provides a high-level overview of followers, posts, and engagements across social platforms, as well as a summary of posts across these platforms.
Facebook Dashboard:
The Facebook dashboard provides more detail on Facebook post engagements, including platform-specific metrics like reactions.
Instagram Dashboard:
The Instagram dashboard provides more detail on Instagram post engagements, including platform-specific information like post type and impressions.
LinkedIn Dashboard:
The LinkedIn dashboard provides more detail on LinkedIn post engagements.
Twitter Dashboard:
The Twitter dashboard provides more detail on tweet engagements.
YouTube Dashboard:
The YouTube dashboard provides more detail on YouTube video engagements, including platform-specific information like dislikes and average view percentage.
Data
Supported Data Sources
The standard configuration for this dashboard includes the following data sources:
- YouTube
Dashboard Datasets
This dashboard is built on the following datasets:
- v_oneview_social_follower
- This dataset includes a daily count of page fans/followers by platform.
- v_oneview_social_post
- This dataset includes organic post-level detail across all social platforms.
Supported BI Tools
The Organic Social Performance Dashboard is available in Tableau and Power BI.