Paid Media Dashboard Overview

Overview 

The purpose of the Paid Media Dashboard is to roll-up reporting on multiple paid media channels into one report.

Intended Audience

Both executives and analysts who are involved in advertising on all paid media channels will benefit from this dashboard.

Dashboard

Paid Media: This dashboard presents paid media performance metrics at the channel, source, and campaign level. As the name suggests, this dashboard includes conversions and associated metrics like cost per conversion and conversion rate.

Supported BI Tools

The Paid Media Dashboard is available in Tableau, PowerBI and Google Data Studio.

Data

This report includes the following data sources:

• Paid Search:
  • Bing Ads
  • Google Ads
  • Google Search Ads 360
  • Yahoo! Oath
• Paid Social:
  • LinkedIn Ads
  • Twitter Ads
  • Facebook Ads
  • Snapchat Ads
• Display:
  • Google Campaign Manager
• Traditional or Other Digital:
  • Google Sheet

This report is built on these datasets:

Tableau and Power BI

1. v_oneview_media_and_conversion

Google Data Studio

1. CLIENT_NAME*_oneview_media_and_conversion 

*NOTE: "Client_Name" is the name of your client within C3. For example, if you're ABC Agency and setting up this dashboard for John Doe Company, the first dataset above would be named "John_Doe_Company_oneview_media_and_conversion"