Paid Social Dashboard Overview

Overview 

The purpose of the Paid Social Dashboard is to summarize ad engagement and conversion behavior driven by paid social platforms. 

Intended Audience

Marketers that need to report on all paid social efforts will find this dashboard beneficial. 

Dashboard

Paid Social Dashboard: The Paid Social Dashboard presents performance (spend, impressions, engagements, video views, shares, etc.) and conversion (conversions, conversion rate) metrics from paid social platforms. The dashboard enables users to compare and filter by platform, campaign, ad group and ChannelMix profile.

Supported BI Tools

This is available in Tableau, Power BI and Google Data Studio.

Data

This report includes the following data sources:

• Facebook Ads
• Twitter Ads
• Instagram Ads
• LinkedIn Ads
• SnapChat Ads
• Pinterest Ads (coming soon)

This report is built on these datasets:

Tableau and Power BI

1. v_oneview_paid_social_and_conversion

Google Data Studio

1. CLIENT_NAME*_oneview_paid_social_and_conversion

*NOTE: "Client_Name" is the name of your client within C3. For example, if you're ABC Agency and setting up this dashboard for John Doe Company, the dataset above would be named "John_Doe_Company_oneview_paid_social_and_conversion"