CreatorIQ | Instagram-Facebook Report Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Instagram-Facebook report dataset from CreatorIQ. There is a 1 day lag on CreatorIQ and data is pulled for the previous 5 days.

Field Name Type Description
Brand Dimension Name of the Brand
Campaign Dimension Campaign Name
Campaign Cost Decimal Fraction Cost of the Campaign
Publisher Name Dimension Publisher Name
Permalink Dimension Permalink of Post
Platform Dimension Platform of where post was placed
Post Type Dimension Type of post
Post Date Date The date the creative was posted.
Total Engagements Whole Number Number of Total Engagements
Likes Whole Number Number of Likes
Comments Whole Number Number of Comments
Shares Whole Number Number of Shares
Views Whole Number Number of Views
Clicks Whole Number Number of Clicks
Impressions Whole Number Number of Impressions
Saved Whole Number Number of Saved
Audience Dimension Targeted Audience
Relationship Dimension Publisher Relationship
Insert Date DateTime Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between CreatorIQ accounts - Contents defined by Alight
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