The purpose of the paid media dashboard is to roll-up reporting on multiple paid media channels into one report using Google Data Studio.
This report includes the following data sources:
- Paid Search:
- Bing Ads
- Google Ads
- Google Search Ads 360
- Yahoo! Gemini
- Paid Social:
- LinkedIn Ads
- Twitter Ads
- Facebook Ads
- Snapchat Ads
- Google Campaign Manager
- Traditional or Other Digital:
- Google Sheet
This report is built on one dataset(which you will need to connect to when setting up your dashboard):
- CLIENT_NAME*_oneview_media_and_conversion: An aggregation of media performance and conversion data.
*NOTE: "Client_Name" is the name of your client within C3. For example, if you're ABC Agency and setting up this dashboard for John Doe Company, the dataset above would be named "John_Doe_Company_oneview_media_and_conversion"