Paid Media Dashboard Overview - Google Data Studio

Overview

The purpose of the paid media dashboard is to roll-up reporting on multiple paid media channels into one report using Google Data Studio.

This report includes the following data sources:

  • Paid Search: 
    • Bing Ads
    • Google Ads
    • Google Search Ads 360
    • Yahoo! Gemini
  • Paid Social:
    • LinkedIn Ads
    • Twitter Ads
    • Facebook Ads
    • Snapchat Ads
  • Display: 
    • Google Campaign Manager
  • Traditional or Other Digital:
    • Google Sheet

This report is built on one dataset(which you will need to connect to when setting up your dashboard):

  1. CLIENT_NAME*_oneview_media_and_conversion: An aggregation of media performance and conversion data. 

*NOTE: "Client_Name" is the name of your client within C3. For example, if you're ABC Agency and setting up this dashboard for John Doe Company, the dataset above would be named "John_Doe_Company_oneview_media_and_conversion"

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