Paid Social Dashboard Overview - Google Data Studio

Overview

The purpose of the paid social dashboard is to summarize ad engagement and conversion behavior driven by paid social platforms using Google Data Studio. This report aggregates data from the following paid social platforms: Facebook, Instagram, LinkedIn, Twitter and Snapchat. If your client does not have datasets for one or more of these social sources, or a social source has not been added to a client’s OneViews, data from that source will not populate in the dashboard.

This report includes the following data sources:

  • Facebook Ads
  • Twitter Ads
  • Instagram Ads
  • LinkedIn Ads
  • SnapChat Ads
  • Pinterest Ads (coming soon)

This report includes two separate tabs:

  1. Paid Social Dashboard: The Paid Social Dashboard presents performance (spend, impressions, engagements, video views, shares, etc.) and conversion (conversions, conversion rate) metrics from paid social platforms. The dashboard enables users to compare and filter by platform, campaign, ad group and ChannelMix profile.
  2. Paid Social Dashboard (No Conversions): The Paid Social Dashboard (No Conversions) tab is identical to the first tab but does not include conversion or conversion rate. This tab exists for clients that do not have conversion tracking enabled at the source level and/or do not have a conversion on Oneeview for paid social sources.

This report is built on one dataset(which you will need to connect to when setting up your dashboard):

  1. CLIENT_NAME*_oneview_paid_social_and_conversion: This dataset includes paid social performance and conversion metrics down to the campaign level.

*NOTE: "Client_Name" is the name of your client within C3. For example, if you're ABC Agency and setting up this dashboard for John Doe Company, the dataset above would be named "John_Doe_Company_oneview_paid_social_and_conversion"

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