The purpose of the web analytics dashboard is to quickly summarize performance (traffic, engagement/behavior, and conversion) on one or more web properties using Google Data Studio.
This report uses the following data source:
- Google Analytics
This report includes six separate tabs:
- Executive Summary: The executive summary provides a high-level overview of how key metrics (sessions, page views, pages per session, etc.) are trending over time, as well as how each channel is contributing to the individual metrics.
- Executive Summary (Notes): The executive summary (notes) is identical to the executive summary above, but includes a placeholder for text notes to be added.
- Traffic Summary: The traffic summary provides a more detailed view on web traffic volume and acquisition; providing the ability to view key metrics (and filter) by channel, source, medium, campaign, device, or landing page.
- Event Summary: The event summary provides details on what events users are engaging with once they visit the site.
- Page Summary: The event summary provides details on what page content users are engaging with once they visit the site.
- Conversion Summary: The conversion summary provides a breakdown of Goal completions. By default, Goal Completions 1-10 are displayed on this report, but it can be customized to include more/fewer goals depending on your specific configuration in Google Analytics.
This report is built on three datasets(which you will need to connect to when setting up your dashboard):
- CLIENT_NAME*_ga_session: This dataset includes session-level data.
- CLIENT_NAME*_ga_page: This dataset includes page-level data.
- CLIENT_NAME*_ga_event: This dataset includes a breakdown of events completed by event category, event action, and event label.
*NOTE: "Client_Name" is the name of your client within C3. For example, if you're ABC Agency and setting up this dashboard for John Doe Company, the first dataset above would be named "John_Doe_Company_ga_session"