Facebook Ads | Region

Below are the fields Alight Analytics considers standard for Facebook Ads | Region dataset.  By default, this dataset is scheduled to pull yesterday and the previous 28 days data to align with the Facebook's default conversion window.

Facebook Ads data also includes Instagram Ads if you are advertising on both platforms.

This dataset can be automatically activated without a ticket by using Dataset Activation.

Field Type Description
Report Date DATE The date the activity occurred
Campaign STRING The campaign name
Campaign ID BIGINT The campaign ID
Account ID BIGINT The account ID
Account STRING The account name
Ad Set STRING A group of ads
Ad Set ID BIGINT The ad set ID
Ad STRING The ad name
Ad ID BIGINT The ad ID
Region STRING The region where the ad was viewed
Objective STRING The objective given to the campaign
Impressions INTEGER The number of times the ad was served
Clicks INTEGER The number of clicks on the ad
Cost MONEY The amount spent on the ad
Page Likes INTEGER The number of page likes attributed to the ad
Photo Views INTEGER The number of photo views attributed to the ad
Link Clicks INTEGER The number of link clicks attributed to the ad
Post Reactions INTEGER The number of post reastions attributed to the ad
Comments INTEGER The number of post comments the ad received
Shares INTEGER The number of times the ad was shared
Post Engagements INTEGER The number of actions the ad received
Landing Page Views INTEGER The number of landing page views the ad received
Video Views INTEGER The number of 3 second video views the ad received
Video AVG % Watched Actions DECIMAL The average percentage viewed of the video
Video p100 Watched Actions INTEGER The number of times the entire video was watched
Video p95 Watched Actions INTEGER The number of times 95% video was watched
Video p75 Watched Actions INTEGER The number of times 75% video was watched
Video p50 Watched Actions INTEGER The number of times 50% video was watched
Video p25 Watched Actions INTEGER The number of times 25% video was watched
Lead Forms INTEGER The number of lead forms attributed to the ad
Insert Date TIMESTAMP ChannelMix Field: when the row was inserted into the dataset
ChannelMix Profile STRING ChannelMix Field: the ChannelMix Profile associated to the data

 

 

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