YouTube | Subscriber Count
Overview
ChannelMix's YouTube Subscriber dataset is utilized in the Social Performance Dashboard template to report how many subscribers are associated to your YouTube channels. Data for this source is aggregated with other social media sources via the Social Follower OneView.
This dataset can be automatically activated without a ticket by using Dataset Activation.
Schedule and Backfilling
Data for this dataset is pulled on a two day lag, meaning that your subscribers for Monday will be available on Wednesday.
Backfilling this dataset is not supported. Report Date for this dataset is based on the day the data was pulled from YouTube and therefore, it's not possible to backfill this dataset.
Data
Below are the fields considers standard for YouTube Subscriber Count dataset.
| Field Name | Type | Description |
| Report Date | Date | Activity data (based on insert date) |
| Channel ID | STRING | The date the activity occurred. |
| Subscriber Count | INTEGER | Subscriber count |
| Previous Day Subscriber Count | INTEGER | Subscriber count of previous day |
| Net Change Subscriber Count | INTEGER | Subscribers lossed or gained |
| View Count | INTEGER | Total video views on the channel |
| Comment Count | INTEGER | Total comments on the channel |
| Hidden Subscriber Count | TRUE/FALSE | Indicates if the channels subscriber count is public |
| Video Count | INTEGER | Total videos on the channel |
| Insert Date | STRING | When the record was inserted in the table |
| ChannelMix Profile | STRING | When needed, distinguishes between accounts – Contents defined by Alight. |
Dataset Change Log
As of September 2019, YouTube has changed the way it reports on subscriber counts via the API and public placements on the website. The subscriber count will appear "abbreviated." Read more about this update here.
Here are a few examples:
- If a channel has 4,227 subscribers, the public subscriber count will read “4.2k” until the channel reaches 4,300.
- If a channel has 133,017 subscribers, the public subscriber count will read “133K” until the channel reaches 134,000.
- If a channel has 51,389,232, the public subscriber count will read “51M” until the channel reaches 52,000,000.