Twitter Enterprise | Engagements Standard Dataset
Matt Rodenberg
Below are the fields ChannelMix considers standard for Twitter Enterprise | Engagement dataset. By default, this dataset is scheduled to pull the previous 28 days of data to align with Twitter's suggested tracking window.
Twitter Enterprise only returns data that occurred within an organic context. Impression or engagement actions that took place in a promoted context are not included. if you would like to request this dataset or if you have questions please submit a ChannelMix Request and we will follow up.
Twitter Enterprise is a custom source and must be included in a work order to request. Please contact your Account Director for details.
| Field | Type | Description |
| Tweet Id | Dimension | The Id of the Tweet |
| Tweet Text | Dimension | The text of the Tweet |
| Created Date | Timestamp | The UTC time that the tweet was created |
| Report Date | Date Time | The date that the engagements occurred |
| App Install Attempts | Number | A count of how many times an App Install event has occurred from the Tweet |
| App Opens | Number | A count of how many times an App Open event has occurred from the Tweet. |
| Detail Expands | Number | A count of how many times the Tweet has been clicked to see more details. |
| Email Tweet | Number | A count of how many times the Tweet has been shared via email. |
| Engagements | Number | A count of the number of times a user has interacted with the Tweet. |
| Favorites | Number | A count of how many times the Tweet has been favorited. |
| Hashtag Clicks | Number | A count of how many times a hashtag in the Tweet has been clicked. |
| Impressions | Number | A count of how many times the Tweet has been viewed. |
| Media Clicks | Number | A count of how many times media such as an image or video in the Tweet has been clicked. |
| Permalink Clicks | Number | A count of how many times the permalink to the Tweet (the individual web page dedicated to this Tweet) has been clicked. |
| Retweets | Number | A count of how many times the Tweet has been Retweeted. |
| Replies | Number | A count of how many replies the Tweet received. |
| URL Clicks | Number | A count of how many times a URL in the Tweet has been clicked. |
| User Follows | Number | A count of how many times the User (Tweet author) has been followed from this Tweet. |
| User Profile Clicks | Number | A count of how many times the User (Tweet author) has had their profile clicked from this Tweet. |
| Video Views | Number | A count of how many times a video in the given Tweet has been 50% visible for at least two seconds. |
| Insert Date | Timestamp | ChannelMix Field: when the row was inserted into the dataset |
| ChannelMix Profile | Dimension | ChannelMix Field: the ChannelMix Profile associated to the data |