Nielsen | Radio Market Standard Dataset
Taylor Nall
This article details the dataset structure that Alight Analytics considers standard for the Nielsen Radio Market data. To find out more information regarding this dataset, please contact your Client Experience representative.
| Field | Type | Description |
| Report Period Name | Dimension | Report Period Name |
| Report Start Date | Date | Report Start Date |
| Report End Date | Date | Report End Date |
| Report Period Id | Number | Report Period Id |
| Market Code | Number | Market Code |
| Market Name | Dimension | Market Name |
| Daypart Name | Dimension | Daypart Name |
| Listening Location | Dimension | Listening Location |
| Audience Characteristic Name | Dimension | Audience Characteristic Name |
| Age Sex Demo Code | Dimension | Age Sex Demo Code |
| Population | Number | Population |
| Station Combo Type | Number | Station Combo Type |
| Station Combo Id | Number | Station Combo Id |
| Station Combo Name | Dimension | Station Combo Name |
| Arbitron Station Call Letters | Dimension | Arbitron Station Call Letters |
| Station Band | Dimension | Station Band |
| Station Frequency | Decimal | Station Frequency |
| Station Format | Dimension | Station Format |
| Network Affiliation Id | Number | Network Affiliation Id |
| Network Description | Dimension | Network Description |
| Network Net Name | Dimension | Network Net Name |
| Estimated Audience | Number | Estimated Audience |
| Average Intab Value | Number | Average Intab Value |
| Insert Date | Timestamp | ChannelMix Field: when the row was inserted into the dataset |
| Channelmix Profile | Dimension | ChannelMix Field: the ChannelMix Profile associated to the data |