AdButler | Campaign Standard Dataset

This article details the dataset structure that Alight Analytics considers standard for the Campaign dataset from Ad Butler. There is a 1 day lag with a 30 day span that will be run daily.


Field Type Description
Campaign Id Dimension The Id of the Campaign
Campaign Dimension The name of the campaign.
Type Dimension Specifies the focus of the statistics you are interested in viewing.
Advertiser Id Dimension The ID for the Advertiser
Flexible Type Dimension  
Summary Dimension Whether to show a summary (true) or not (false)
Object Dimension A string denoting the current resource being requested or affected.
Roadblock Tags Dimension The tag to link this campaign to a roadblock.
Self Dimension The relative URL of the current resource being requested or affected.
Conversions Number Total conversions for all placements.
Payout Number Total payout for all placements.
Cost Number Total cost for all placements.
Responses Number Total responses for all placements.
Revenue Number Total revenue for all placements.
Clicks Number Total clicks for all placements.
E CPC Number Total CPC for all placements.
E CPM Number Total CPM for all placements.
Impressions Number Total impressions for all placements.
E CPA Number Total CPA for all placements.
Report Date Datetime Start date of the report.
Insert Date Timestamp ChannelMix Field: when the row was inserted into the dataset
ChannelMix Profile Dimension ChannelMix Field: the ChannelMix Profile associated to the data
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