Below are the fields for the Paid Social Conversion OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Paid Social Conversion OneView configuration are:
- Facebook Ads (v_facebook_ad_standard_conversion)
- Twitter Ads (v_twitter_ads_line_item_conversion)
- Snapchat Ads (v_snapchat_ad_conversion)
- LinkedIn Ads (v_linkedin_ads_creative_conversion)
- Pinterest Ads (v_pinterest_pin_promotions_conversion) - In Beta, coming soon.
| Field | Field Type | Description |
| Report Date | Date | The date activity occurred |
| Data Source | String | The data source from where the record originated |
| Platform | String | The platform from where the data originated |
| Campaign | String | The campaign name |
| Ad Group | String | The ad group name |
| Placement | String | The placement name |
| Conversion Name | String | A description of the conversion |
| Conversions | Decimal |
Total conversions based on data source conversion tracking
|
| Conversion Value | Decimal |
The sum of conversion values for all conversions
|
| Insert Date | Timestamp |
The time in which the record was inserted into ChannelMix - Data freshness indicator
|
| Channelmix Profile | String |
A descriptive name for the segment of data from each data source
|
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