ChannelMix | Paid Social OneView Conversion

Below are the fields for the Paid Social Conversion OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Paid Social Conversion OneView configuration are:

  • Facebook Ads (v_facebook_ad_standard_conversion)
  • Twitter Ads (v_twitter_ads_line_item_conversion)
  • Snapchat Ads (v_snapchat_ad_conversion)
  • LinkedIn Ads (v_linkedin_ads_creative_conversion) 
  • Pinterest Ads (v_pinterest_pin_promotions_conversion) - In Beta, coming soon. 
Field Field Type Description
Report Date Date The date activity occurred
Data Source String The data source from where the record originated
Platform String The platform from where the data originated
Campaign String The campaign name
Ad Group String The ad group name
Placement String The placement name
Conversion Name String A description of the conversion
Conversions Decimal
Total conversions based on data source conversion tracking
Conversion Value Decimal
The sum of conversion values for all conversions
Insert Date Timestamp
The time in which the record was inserted into ChannelMix - Data freshness indicator
Channelmix Profile String
A descriptive name for the segment of data from each data source
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