IBM Watson Campaign Automation | Mailing Standard Dataset

Below are the fields Alight Analytics considers standard for the Mailing dataset from IBM Watson Campaign Automation. There is a 1-day lag, 30-day lookback window on this dataset and data will be refreshed daily.

Field Name Type Description
report_date Date   
sent_date_time Date Time The date and time the Acoustic Campaign sent the mailing.
mailing_id Dimension  
mailing_name Dimension  
report_id Date Time  
mailing_status Dimension  
privacy_status Dimension  
report_type Dimension  
num_abuse_fwd Number The number of abuse complaints by forwarded contacts.
num_attach_open_fwd Number The number of attachment downloads by forwarded contacts.
num_bounce_hard Number The number of hard bounces.
num_bounce_hard_fwd Number The number of hard bounces that occurred for forwarded contacts.
num_bounce_soft Number The number of soft bounces.
num_bounce_soft_fwd Number The number of soft bounces that occurred for forwarded contacts.
num_change_address_fwd Number The number of change address replies by forwarded contacts.
num_click_fwd Number The number of clicks for forwarded contacts.
num_conversion_amount Number The total conversion amount.
num_conversion_amount_fwd Number The total conversion amount that occurred for forwarded contacts.
num_conversions Number The number of conversions.
num_gross_abuse Number The number of abuse complaints.
num_gross_attach Number The number of gross attachment downloads.
num_gross_attach_open_fwd Number The number of gross attachment downloads by forwarded contacts.
num_gross_change_address Number The number of change of address replies.
num_gross_click Number The number of gross clicks.
num_gross_click_fwd Number The number of gross clicks by forwarded contacts.
num_gross_clickstream_fwd Number The number of gross clickstream clicks by forwarded contacts.
num_gross_clickstreams Number The number of gross clickstream clicks.
num_gross_conversions_fwd Number The number of gross conversions by forwarded contacts.
num_gross_forward_fwd Number The number of gross forwards by forwarded contacts.
num_gross_mail_block Number The number of mail block replies.
num_gross_mail_restriction Number The number of mail restriction replies.
num_gross_media Number The number of gross media plays.
num_gross_media_fwd Number The number of gross media plays by forwarded contacts.
num_gross_open Number The number of gross opens.
num_gross_open_fwd Number The number of gross opens by forwarded contacts.
num_gross_other Number The number of other replies.
num_inbox_monitored Number The number of Inbox Monitoring addresses seeded into this mailing.
num_mail_block_fwd Number The number of mail block replies by forwarded contacts.
num_mail_restriction_fwd Number The number of mail restriction replies by forwarded contacts.
num_other_fwd Number The number of other replies by forwarded contacts.
num_seeds Number The number of contacts that are seeded into the mailing.
num_sent Number The number of contacts to whom the Acoustic Campaign sent the mailing.
num_suppressed Number The number of contacts that are suppressed from the mailing.
num_suppressed_fwd Number The number of suppressed forwards.
num_unique_attach Number The number of unique attachment downloads.
num_unique_attach_open_fwd Number The number of unique attachment downloads by forwarded contacts.
num_unique_click Number The number of unique clicks.
num_unique_click_fwd Number The number of unique clicks by forwarded contacts.
num_unique_clickstream_fwd Number The number of unique clickstream clicks by forwarded contacts.
num_unique_clickstreams Number The number of unique clickstream clicks.
num_unique_conversions_fwd Number The number of unique conversions by forwarded contacts.
num_unique_forward_fwd Number The number of unique forwards by forwarded contacts.
num_unique_media Number The number of unique media plays.
num_unique_media_fwd Number The number of unique media plays by forwarded contacts.
num_unique_open Number The number of unique opens.
num_unique_open_fwd Number The number of unique opens by forwarded contacts.
num_unsubscribes Number The number of Opt Outs.
insert_date Date Time Internal use: when the row was inserted in the table  
channelmix_profile Dimension Contents defined by Alight
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments

0 comments

Article is closed for comments.