ChannelMix | Paid Search Ad OneView Performance

Below are the fields for the Paid Search Ad OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Paid Search Ad OneView configuration are:

  • Bing Ads (v_bing_ad_performance)
  • Google Ads (v_google_ads_ad_performance)
  • Google Search Ads 360 (v_search_ads_360_ad) 
Field Field Type Description
Report Date Date The date activity occurred
Data Source String The data source from where the record originated
Platform String The platform from where the data originated
Account String The account name from the platform the data was pulled
Account ID Integer The account ID
Campaign String The campaign name
Ad Group String The ad group name
Ad ID Integer The ad ID
Ad type String The ad type
Channel String A description of the marketing channel
Device String The device where the ad was viewed
Description String The ad description that appears below the path in your ad
Description Line 1 String Line 1 description of the Ad
Description Line 2 String Line 2 description of the Ad
Title String The ad title
Headline 1 String The first part of an expanded text ad headline
Headline 2 String The second part of an expanded text ad headline
URL String The ad display URL
Impressions Integer Total times the ads were served
Clicks Integer Total times the ads were clicked
Cost Decimal Total cost of ads
Conversions Decimal
Total conversions based on data source conversion tracking
Conversion value Decimal
The sum of conversion values for all conversions
Insert Date Timestamp
The time in which the record was inserted into ChannelMix - Data freshness indicator
Channelmix Profile String
A descriptive name for the segment of data from each data source
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