🔌Snapchat Ads | Connection Details
ChannelMix
Connection Overview
Snapchat is a popular messaging app that lets users exchange pictures and videos, called snaps, that are meant to disappear after they're viewed.
- https://www.snapchat.com/
Connection Authentication
In order for ChannelMix to have access to your SnapChat Ads accounts, please connect within the Connect page of ChannelMix Control Center.
The ChannelMix connection for Snapchat requires that the user used to connect is an ADMIN on the Ads Account that is being associated to the ChannelMix Profile of choice.
Profile Association and Values
ChannelMix Profiles are a one-to-one relationship to Snapchat Ads accounts. The ChannelMix Profile that is linked to your Snapchat Ads account should accurately describe the data within that account. If more than one Snapchat Ads account needs to be loaded into ChannelMix then multiple ChannelMix Profiles can be created and activated for each dataset required.
When you associate your ChannelMix Profile it should list the Organizations and Ad Accounts the user has access to pull data for. If no values are displayed it's most likely because the user connected does not have permission to the ads account. Please review the administrative settings in Snapchat.
Connection Reporting Details
ChannelMix utilizes the Snapchat Measurement API to automate data from Snapchat. ChannelMix currently supports data breakdowns to a Campaign, Ad Squads, and Ad level. Additional granularity can also be specified but may not be part of standard datasets (TOTAL, DAY, HOUR, LIFETIME).
Additional reporting dimensions and pivots are not currently supported (e.g. geo, demo, interest, device)
Time Zone Reporting
Snapchat reports data using the timezone that was established when the ads account was created.