Basis By Centro | Line Item Standard Dataset
Matt Rodenberg
This article details the dataset structure that Alight Analytics considers standard for the Line Item dataset from Basis By Centro. There is a 1 day lag with a 30-day span that will be run daily.
| Field | Type | Description |
| Report Date | Datetime | The Report Date for the statistics |
| Client Name | Dimension | The name of the Basis client |
| Campaign Id | Dimension | The ID for the campaign |
| Campaign Name | Dimension | The name of the campaign |
| Campaign Start Date | Datetime | The start date of the campaign |
| Campaign End Date | Datetime | The end date of the campaign |
| Campaign Status | Dimension | The status of the Campaign |
| Brand Name | Dimension | The name of the specific brand |
| Initiative Name | Dimension | The name of the initiative |
| Campaign Objectives | Dimension | The objective of the campaign |
| Campaign Objectives Goal | Dimension | The goal for the campaign objective |
| Campaign Objectives Id | Dimension | The id for the campaign objective |
| Campaign Objectives KPI Name | Dimension | The KPI for the campaign objective |
| Campaign Objectives Name | Dimension | the name of the campaign objective |
| Campaign Objectives Other KPI Description | Dimension | The additional KPI description for the campaign. |
| Campaign Objectives Other Objective Type Description | Dimension | The additional objective type description for the campaign. |
| Line Item Name | Dimension | The name of the line item |
| Line Item Platforms | Dimension | An array of eligible platforms |
| Line Item Formats | Dimension | An array of eligible creative formats |
| Line Item Ad Sizes | Dimension | An array of eligible creative dimensions |
| Line Item Start Date | Datetime | The start date of the line item |
| Line Item End Date | Datetime | The end date of the line item |
| Line Item Media Contracted Units | Dimension | The agreed-on units (impressions, clicks, video plays, etc.) to be delivered |
| Line Item Rate Type | Dimension | Determines how cost is measured for the line item (CPM, CPC, flat, etc.) |
| Line Item Media Rate | Dimension | |
| Line Item Advertising Channel | Dimension | Identifies the advertising channel a Planning User associated to the line item |
| Line Item Type | Dimension | The line item Type |
| Impressions | Number | Impressions delivered |
| Clicks | Number | Clicks recorded |
| Viewable Impressions | Number | Delivered impressions that the viewability provider's script was able to deem viewable |
| Eligible Impressions | Number | Impressions delivered against which Basis can measure viewability |
| Measurable Impressions | Number | Impressions delivered where the viewability provider's script was able to determine if they were viewable or not |
| Video Starts | Number | The number of times a video creative was started |
| Video Completes | Number | Video impressions that completed (reached the fourth quartile marker) |
| Total Conversions | Number | All click-through and view-through conversions added together |
| Click Conversions | Number | Click-through conversions, recorded after a user clicked an ad in the line item |
| View Conversions | Number | View-through conversions, recorded after a user saw an ad from the campaign but did not click through |
| Interactions | Number | Delivered impressions that were expanded or engaged |
| Ad Serving Spend | Number | In Basis, Ad Serving is a specified ad server rate and calculated cost |
| Data Spend | Number | Dollar amount spent on data services used to serve media inventory |
| Inventory Spend | Number | Dollar amount spent on media inventory only |
| Units | Number | Impressions, clicks, views, or actions delivered. The definition of a unit depends on the line item's chosen rate type. |
| Media Spend | Number | Dollar amount spent on media |
| Total Spend | Number | Comprehensive amount of purchases based on billable delivery |
| Insert Date | Timestamp | ChannelMix Field: when the row was inserted into the dataset |
| ChannelMix Profile | Dimension | ChannelMix Field: the ChannelMix Profile associated to the data |