Basis By Centro | Standard Dataset Line Item

This article details the dataset structure that Alight Analytics considers standard for the Line Item dataset from Basis By Centro. There is a 1 day lag with a 30-day span that will be run daily.

Field Type Description
Report Date Datetime The Report Date for the statistics
Client Name Dimension The name of the Basis client
Campaign Id Dimension The ID for the campaign
Campaign Name Dimension The name of the campaign
Campaign Start Date Datetime The start date of the campaign
Campaign End Date Datetime The end date of the campaign
Campaign Status Dimension The status of the Campaign
Brand Name Dimension The name of the specific brand
Initiative Name Dimension The name of the initiative
Campaign Objectives Dimension The objective of the campaign
Campaign Objectives Goal Dimension The goal for the campaign objective
Campaign Objectives Id Dimension The id for the campaign objective
Campaign Objectives KPI Name Dimension The KPI for the campaign objective
Campaign Objectives Name Dimension the name of the campaign objective
Campaign Objectives Other KPI Description Dimension  
Campaign Objectives Other Objective Type Description Dimension  
Line Item Name Dimension The name of the line item
Line Item Platforms Dimension An array of eligible platforms
Line Item Formats Dimension An array of eligible creative formats 
Line Item Ad Sizes Dimension An array of eligible creative dimensions
Line Item Start Date Datetime The start date of the line item
Line Item End Date Datetime The end date of the line item
Line Item Media Contracted Units Dimension The agreed-on units (impressions, clicks, video plays, etc.) to be delivered
Line Item Rate Type Dimension Determines how cost is measured for the line item (CPM, CPC, flat, etc.)
Line Item Media Rate Dimension  
Line Item Advertising Channel Dimension Identifies the advertising channel a Planning User associated to the line item
Line Item Type Dimension The line item Type
Impressions Number Impressions delivered
Clicks Number Clicks recorded
Viewable Impressions Number Delivered impressions that our viewability provider's script was able to deem viewable
Eligible Impressions Number Impressions delivered against which Basis can measure viewability
Measurable Impressions Number Impressions delivered where our viewability provider's script was able to determine if they were viewable or not
Video Starts Number The number of times a video creative was started
Video Completes Number Video impressions that completed (reached the fourth quartile marker)
Total Conversions Number All click-through and view-through conversions added together
Click Conversions Number Click-through conversions, recorded after a user clicked an ad in the line item
View Conversions Number View-through conversions, recorded after a user saw an ad from the campaign but did not click through
Interactions Number Delivered impressions that were expanded or engaged
Ad Serving Spend Number In Basis, Ad Serving is a specified ad server rate and calculated cost
Data Spend Number Dollar amount spent on data services used to serve media inventory
Inventory Spend Number Dollar amount spent on media inventory only
Units Number Impressions, clicks, views, or actions delivered. The definition of a unit depends on the line item's chosen rate type.
Media Spend Number Dollar amount spent on media
Total Spend Number Comprehensive amount of purchases based on billable delivery
Insert Date Timestamp ChannelMix Field: when the row was inserted into the dataset
ChannelMix Profile Dimension ChannelMix Field: the ChannelMix Profile associated to the data
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