Pinterest | Top Pins Standard Dataset

This article details the dataset structure that Alight Analytics considers standard for the Top Pins by Impressions dataset from Pinterest. This report pulls the top 100 pins for a specific day (or it could be a range of days if specified) sorted by the highest volume of impressions for that day. Currently, we are only able to pull the top 100 pins and this data is only available for the previous 6 months. 

Field Type Description
Report Date Date The date in which the top 100 pins data is being reported.
Closeup Number This is how many times the pin has been clicked to close up and take over the screen(full page view of the pin).
Closeup Rate Percent This is the rate of closeups.
Engagement Number This is how many times the pin is interacted with including Saves, Closeups, and link Clicks
Engagement Rate Percent The rate at which the interactions occurred.
Clickthrough Number This is link clicks from the pin.
Clickthrough Rate Percent This is the rate of link clicks from the pin.
Impression Number This is how many times the pin is seen, including in-feed views, follower views, etc.
Save Number This is how many times the pin has been saved by other pinners.
Save Rate Percent This is the rate of saves.
Pin Repin Count Number The count of the pin repins
Pin Comment Count Number The count of the pin comments
Pin Created At Datetime The Date and Time that the Pin was created
Pin Title Dimension The Title of the Pin
Pin Description Dimension The Description of the Pin
Pin Type Dimension The type of Pin
Pin Id Dimension The Id of the Pin
Pin Is Repin Boolean Returns True or False if the pin was a repin
Pin Is Video Boolean Returns True or False if the pin was a video 
Pin Is Playable Boolean Returns True or False if the pin was playable 
Pin Is Promotable Boolean Returns True or False if the pin was is promotable 
Pin Not Promotable Reason Boolean If the Pin is not Promotable then returns a  
Pin Ad Creative Type Dimension The creative type for the pin
Pin Is Downstream Promotion Boolean Returns True or False if the pin was a downstream promotion
Pin Link Dimension The landing page included in the pin
Pin Domain Dimension The domain for the pin
Pin Cacheable Id Dimension The Cacheable id for the pin
Pin Price Currency Dimension The currency code for the price included in the pin
Pin Tracking Params Dimension Tracking parameters for the pin
Pin Tracked Link Dimension The tracked link for the pin
Pin Price Value Dimension The actual dollar amount for the price in the pin
Pin Is Uploaded Dimension Returns True or False if the pin was uploaded. 
Insert Date Timestamp ChannelMix Field: when the row was inserted into the dataset
ChannelMix Profile Dimension ChannelMix Field: the ChannelMix Profile associated with the data
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