HubSpot | Blog Post Analytics Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for HubSpot - Blog Post Analytics dataset. There is a one day lag on HubSpot and data is pulled for three days.
| Field Name | Type | Description |
| Report Date | DateTime | The report date for the data |
| URL | Dimension | The URL with domain and scheme to the blog post |
| HTML Title | Dimension | The title in the <title> attribute of the page, shows up in the browsers title bar and as the title in Google search results |
| CTA Clicks | Metric | The number of clicks on the CTA |
| CTA Rate | Integer | The percentage of views that lead to clicks on your CTA |
| CTA Views | Float | The number of times your CTA has been seen by visitors |
| AMP Views | Integer | A breakdown of how many times the AMP version of your blog post was viewed compared to the number of times it was viewed on a desktop |
| Entrances | Integer | The number of sessions on your website that started on this page |
| Exits | Integer | The number of visitors who ended their session on your website after viewing this page |
| Page Bounces | Integer | The number of visitors to a particular website who navigate away from the site after viewing only one page |
| Page Time | Integer | Total amount of time spent on a page |
| Pageviews Minus Exits | Integer | The number of page views recorded in the designated time period minus the number of exits |
| Raw Views | Integer | The number of page views recorded in the designated time period |
| Standard Views | Integer | The number of page views recorded in the designated time period |
| Insert Date | DateTime | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between HubSpot accounts - Contents defined by Alight |