New Data Source Discovery


I'm not seeing a connector on the Connect page for a data source that my company uses. What's the best way to incorporate the data from this source into ChannelMix?


With new marketing sources entering the marketplace at a rapid pace, it is possible that an API connector to a source may not be available through ChannelMix. In order to get data into ChannelMix when there isn't a connector immediately available, our process is two-fold: What is the quickest possible way to get data into ChannelMix and is an API integration the best option? Next, we'll dive in to each part of the process.

What is the quickest way to get data into ChannelMix?

API integrations typically require a longer initial timeline in order to get data into ChannelMix. Alternatively, ChannelMix has other ETL (extract, transform, load) processes that can help get data into ChannelMix while an API integration is researched. Alternative ETL processes include email, file upload, Google Drive, Google Sheets, S3 bucket and SFTP. We will work with you to establish the best alternative process to get data in to ChannelMix for you.

Is an API integration feasible?

APIs are all the rage, but will an API integration meet all your data needs? Maybe, but let's do some due diligence first.

In investigating a potential API integration, our aim is to answer some key questions. Key questions include: will the API produce the data that you require, are there any additional costs to utilize an API, are there permission restrictions, and what is the level of effort to build and maintain an API integration to a data source.

What's my next step?

To help us understand the marketing source you're looking to incorporate into ChannelMix and make sure we have all of the details we'll need to do a thorough investigation, please complete our Data Source Discovery Questionnaire and then submit a ticket to us using the New Data Source Request form.

We hope this article helps shed some light on our process! Thanks for reading.

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