ChannelMix | Paid Media OneView Performance and Conversion

Below are the fields for the Paid Media Performance and Conversion OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Paid Media Performance and Conversion OneView configuration are:

  • Bing Ads (v_bing_ad_group)
  • Bing Ads (v_bing_ad_group_conversion)
  • Twitter Ads (v_twitter_ads)
  • Twitter Ads (v_twitter_ads_conversion)
  • Facebook Ads (v_facebook_ads_standard)
  • Facebook Ads (v_facebook_ads_standard_conversion)
  • Google Ads (v_google_ads_ad_group)
  • Google Ads (v_google_ads_ad_group_conversion)
  • Google Campaign Manager (v_gcm_standard)
  • Google Campaign Manager (v_gcm_activity)
  • LinkedIn Ads (v_linkedin_ads_creative)
  • LinkedIn Ads (v_linkedin_ads_creative_conversion)
  • Google Search Ads 360 (v_google_search_ads_ad_group)
  • Google Search Ads 360 (v_google_search_ads_ad_group_conversion)
  • Snapchat Ads (v_snapchat_ads)
  • Snapchat Ads (v_snapchat_ads_conversion)
  • Traditional Media via Google Sheet (v_gs_traditional_media)
  • Traditional Media via Google Sheet (v_gs_traditional_media_conversion)
  • Digital Media via Google Sheet (v_gs_digital_media_performance)
  • Digital Media via Google Sheet (v_gs_digital_media_performance_conversion)
Field Field Type Description
Report Date Date The date activity occurred
Data Source String The data source from where the record originated
Platform String The platform from where the data originated
Account String The account name from the platform the data was pulled
Campaign String The campaign name
Ad Group String The Ad Group or Placement name
Channel String A description of the marketing channel
Conversion Name String A description of the conversion
Impressions Integer Total times the ads were served
Clicks Integer Total times the ads were clicked
Cost Decimal Total cost of ads
Video Views Integer
Total number of Video Views
Video Completions Integer Total number of Video Completions
Conversions Decimal
Total conversions based on data source conversion tracking
Conversion value Decimal
Total conversion value based on data source conversion tracking
Insert Date Timestamp
The time in which the record was inserted into ChannelMix - Data freshness indicator
ChannelMix Profile String
A descriptive name for the segment of data from each data source
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