ChannelMix | Paid Media OneView Performance and Conversion

Below are the fields for the Paid Media Performance and Conversion OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Paid Media Performance and Conversion OneView configuration are:

  • Apple Search Ads (v_apple_search_ads_ad_group)
  • Bing Ads (v_bing_ad_group)
  • Bing Ads (v_bing_ad_group_conversion)
  • Digital Media via Google Sheet (v_gs_digital_media_and_conversion)
  • El Toro (v_el_toro_line_item_performance)
  • Facebook Ads (v_facebook_ads_standard)
  • Facebook Ads (v_facebook_ads_standard_conversion)
  • Google Ads (v_google_ads_api_ad_group)
  • Google Ads (v_google_ads_api_ad_group_conversion)
  • Google Ads (v_google_ads_api_campaign) - This is included just to provide insights to data that is only available at the campaign level (like "Performance Max Campaigns").
  • Google Ads (v_google_ads_api_campaign_conversion) - This is included just to provide insights to data that is only available at the campaign level (like "Performance Max Campaigns").
  • Google Campaign Manager (v_gcm_standard)
  • Google Campaign Manager (v_gcm_activity)
  • Google Search Ads 360 (v_search_ads_360_ad_group)
  • Google Search Ads 360 (v_search_ads_360_ad_group_conversion)
  • LinkedIn Ads (v_linkedin_ad_creative)
  • LinkedIn Ads (v_linkedin_ad_creative_conversion)
  • MNTN (formerly known as SteelHouse) (v_mntn_creative_group)
  • Pinterest Ads (v_pinterest_ad_group)
  • Pinterest Ads (v_pinterest_ad_group_conversion)
  • Reddit Ads (v_reddit_ad_standard)
  • Reddit Ads (v_reddit_ad_standard_conversion)
  • Snapchat Ads (v_snapchat_ads)
  • Snapchat Ads (v_snapchat_ads_conversion)
  • Traditional Media via Google Sheet (v_gs_traditional_media_and_conversion)
  • TikTok Ads (v_tiktok_ad_standard)
  • TikTok Ads (v_tiktok_ad_standard_conversion)
  • Twitter Ads (v_twitter_ads_line_item)
  • Twitter Ads (v_twitter_ads_line_item_conversion)
  • Yahoo Gemini (v_yahoo_gemini_performance_stats)
Field Field Type Description
Report Date Date The date activity occurred
Data Source String The data source from where the record originated
Platform String The platform from where the data originated
Account String The account name from the platform the data was pulled
Campaign String The campaign name
Ad Group String The Ad Group or Placement name
Channel String A description of the marketing channel
Conversion Name String A description of the conversion
Impressions Integer Total times the ads were served
Clicks Integer Total times the ads were clicked
Cost Decimal Total cost of ads
Video Views Integer
Total number of Video Views
Video Completions Integer

Total number of Video Completions

Conversion Name String
Describes the conversions included in this record
Conversions Decimal
Total conversions based on data source conversion tracking
Conversion value Decimal
Total conversion value based on data source conversion tracking
ChannelMix Key String The ChannelMix Key associated with the campaign metadata
Insert Date Timestamp
The time in which the record was inserted into ChannelMix - Data freshness indicator
ChannelMix Profile String
A descriptive name for the segment of data from each data source
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