Paid Social OneView Performance and Conversion
Below are the fields for the Paid Social OneView Performance and Conversion dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Paid Social Performance and Conversion OneView configuration are:
- Facebook Ads (v_facebook_ads_standard)
- Facebook Ads (v_facebook_ad_standard_conversion)
- LinkedIn Ads (v_linkedin_ad_creative)
- LinkedIn Ads (v_linkedin_ad_creative_conversion)
- Pinterest Ads (v_pinterest_pin_promotion)
- Pinterest Ad (v_pinterest_pin_promotions_conversion)
- Reddit Ads (v_reddit_ad_standard)
- Reddit Ads (v_reddit_ad_standard_conversion)
- Snapchat Ads (v_snapchat_ads)
- Snapchat Ads (v_snapchat_ad_conversion)
- TikTok Ads (v_tiktok_ad_standard)
- TikTok Ads (v_tiktok_ad_standard_conversion)
- Twitter Ads (v_twitter_ads_line_item)
- Twitter Ads (v_twitter_ads_line_item_conversion)
| Field | Field Type | Description |
| Report Date | Date | The date activity occurred |
| Data Source | String | The data source from where the record originated |
| Platform | String | The platform from where the data originated |
| Device | String | The device where the ad was viewed |
| Campaign | String | The campaign name |
| Ad Group | String | The ad group name |
| Placement | String | The placement name |
| Ad | String | The ad name |
| Conversion Name | String | A description of the conversion |
| Impressions | Integer | Total times the ads were served |
| Video Views | Integer | Total times your video ads were viewed |
| Video Completions | Integer | How many times 100% of the video was watched |
| Link Clicks | Integer | The number of link clicks attributed to the ad |
| Post Reactions | Integer | The number of post reactions attributed to the ad |
| Comments | Integer | The number of post comments the ad received |
| Shares | Integer | The number of times the ad was shared |
| Engagements | Integer | The number of actions the ad received |
| Cost | Decimal | Total cost of ads |
| Follows | Integer | The number of page likes attributed to the ad |
| Video Views 25 | Decimal | The number of times 25% video was watched |
| Video Views 50 | Decimal | The number of times 50% video was watched |
| Video Views 75 | Decimal | The number of times 75% video was watched |
| Video Views 95 | Decimal | The number of times 95% video was watched |
| Viral Impressions | Decimal | Number of viral impressions the creative received. |
| Viral Clicks | Decimal | Number of viral clicks the creative received. |
| Viral Shares | Decimal | Number of viral shares the creative received. |
| Viral Likes | Decimal | Number of viral likes the creative received. |
| Viral Follows | Decimal | Number of viral follows the creative received. |
| Conversions | Integer | Total conversions based on data source conversion tracking |
| Conversion Value | Decimal | The sum of conversion values for the conversions |
| Campaign Key | String | The Campaign Key associated with the campaign metadata |
| Insert Date | Timestamp | Time data was inserted into the table. |
|
Client ID |
String | Internal metadata |
|
Client Name |
String | The client associated with the data |
|
Profile ID |
String | Internal metadata |
|
Profile Name |
String |
A descriptive name for the segment of data from each data source
|