Google Trends | Interest Over Time | Standard Keyword Dataset
Seth Bishop
Below are the fields ChannelMix considers standard for the v_google_trends_keyword dataset. There is a 1 day lag and data is pulled every day for the previous day. Date is determined by the date search criteria configured within the call following the date range options that are available in Google Trends.
This dataset uses the "Interest over time" data that you see in Google Trends (see screenshot below).
Note: This dataset is not activatable since a Platform Support team member needs to configure the call with the keywords that are needed. Please provide the keywords that you would like to use in the ticket that you send through the Help Center.
| Field Name | Type | Description |
| Report Date | Date | The date of the activity. |
| Geo | Dimension | The geographical filter. The standard activatable dataset looks at regions (states) within the US, but the country (US) can be modified if you would like (please submit a ticket in the Help Center to do so). |
| Keyword | Dimension | Search Term / Topic. |
| Rank | Dimension | The interest of the topic. |
| Report Start Date | Dimension | The start date of the data that was pulled. |
| Report End Date | Dimension | The end date of the data that was pulled. |
| Insert Date | Dimension | Internal use: when the row was inserted in the dataset. |
| ChannelMix Profile | Dimension | When needed, distinguishes between accounts - Contents defined by Alight. |
