As an industry-leading programmatic advertising platform, StackAdapt empowers hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt offers the ability to plan, execute, manage, and measure marketing campaigns across a vareity of channels, including:
- Connected TV
Learn more about StackAdapt on their website: https://www.stackadapt.com/
Learn more about the StackAdapt API on their docs sub domain: https://docs.stackadapt.com/v2
ChannelMix's integration with StactAdapt can be configured by selecting the StackAdapt icon located in the Control Center Connection page. The source connections uses an API Token to authenticate your StackAdapt account so ChannelMix can automate reports. If you need help access your StackAdapt API token, please contact you StackAdapt account manager.
After providing a valid API Token, you'll need to associate a ChannelMix Profile to a StackAdapt Advirtiser account. This relationship will help ChannelMix classify your StackAdapt data into appropriate groups so that your ETL reporting processes stay organized.
A profile in ChannelMix will be a one-to-one relationship to an advertiser ID. If no advertiser ID is provided then ALL advertisers the API Token has access to can be returned however, this is not recommended.
StackAdapt allows users to setup a default time zone on your StackAdapt account. When pulling data at the ChannelMix will use the default time zone on the account OR the time zone associated to individual campaigns (if campaign time zone is not specified then account time zone is used).
ChannelMix can not currently support time zone conversions for this connection.
API Connection Explained
ChannelMix builds datasets using the Get Stats endpoint in the StackAdapt API. This endpoint requests a combination of a "Resource" and a "Type" in order to build stat reports.
- line_item (aka campaign groups)
- native_ads (aka creatives)
- domain (only available for campaign resource)
Advirtiser data is included although not specifically listed as an available resource.
After setting up the connection, you can automatically activate the recommended datasets (documented below) without submitting a ticket through Dataset Activation.
Other fields may be available, but these are a great place to start if you are new to reporting with this source.
StackAdapt is not currently included as a OneView source. Let us know if you'd like to update your dashboards to include StackAdapt and ChannelMix can quickly customize your experience so this data is included!