Keyword Search Performance Dashboard Overview

Overview

The Keyword Search Performance dashboard is designed to show keyword performance across channels to solidify a cohesive keyword strategy.

This takes information from both paid and organic search efforts into one dashboard.

Intended Audience

Marketers in charge of SEO for a website may lose visibility into some of the Paid Search efforts and keyword performance.  The Keyword Search Performance template dashboard was developed to combine performance and engagement across paid and organic channels down to the keyword level.

Dashboard

Executive Summary

By selecting a date range, you can compare impressions, clicks, sessions and conversions over a prior period for your paid and organic search results. You can also view a query report and filter by your ChannelMix Profile.  

Supported BI Tools

The Keyword Search Performance Dashboard is available in Tableau and PowerBI.

Data 

This report includes the following data sources: 

Paid Search:

  • Bing Ads
  • Google Ads

Organic Search:

  • Google Search Console

Website:

  • Google Analytics

This report is built on two datasets: 

v_oneview_organic_paid_query

v_ga_session

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