Keyword Performance Summary | Dashboard Overview
ChannelMix
Overview
The Keyword Performance Summary dashboard is designed to show keyword performance across channels to solidify a cohesive keyword strategy.
This takes information from both paid and organic search efforts into one dashboard.
Intended Audience
Marketers in charge of SEO for a website may lose visibility into some of the Paid Search efforts and keyword performance. The Keyword Performance Summary template dashboard was developed to combine performance and engagement across paid and organic channels down to the keyword level.
Dashboard
Executive Summary
By selecting a date range, you can compare impressions, clicks, sessions and conversions over a prior period for your paid and organic search results. You can also view a query report and filter by your ChannelMix Profile.
Supported BI Tools
The Keyword Performance Summary Dashboard is available in Tableau and PowerBI.
Data
This report includes the following data sources:
Paid Search:
- Bing Ads
- Google Ads
Organic Search:
- Google Search Console
- Bing Webmaster
Website:
- Google Analytics