Keyword Performance Summary - Overview


The Keyword Performance Summary dashboard is designed to show keyword performance across channels to solidify a cohesive keyword strategy.

This takes information from both paid and organic search efforts into one dashboard.

Intended Audience

Marketers in charge of SEO for a website may lose visibility into some of the Paid Search efforts and keyword performance.  The Keyword Performance Summary template dashboard was developed to combine performance and engagement across paid and organic channels down to the keyword level.


Executive Summary

By selecting a date range, you can compare impressions, clicks, sessions and conversions over a prior period for your paid and organic search results. You can also view a query report and filter by your ChannelMix Profile.  

Supported BI Tools

The Keyword Performance Summary Dashboard is available in Tableau and PowerBI.


This report includes the following data sources: 

Paid Search:

  • Bing Ads
  • Google Ads

Organic Search:

  • Google Search Console
  • Bing Webmaster


  • Google Analytics

This report is built on two datasets: 



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