Keyword Search Performance Dashboard Overview

Marketers in charge of SEO for a website may lose visibility into some of the Paid Search efforts and keyword performance.  The Keyword Search Performance template dashboard was developed to combine performance and engagement across paid and organic channels down to the keyword level.

This report includes the following data sources: 

Paid Search:

  • Bing Ads
  • Google Ads

Organic Search:

  • Google Search Console

Website:

  • Google Analytics

 

This report includes one dashboard:

Executive Summary

By selecting a date range, you can compare impressions, clicks, sessions and conversions over a prior period for your paid and organic search results. You can also view a query report and filter by your ChannelMix Profile.  

 

This report is built on two datasets: 

v_oneview_organic_paid_query

An aggregation of organic and paid search data. 

  • report_date
  • data_source
  • type
  • query
  • impressions
  • clicks
  • cost
  • average_position
  • insert_date
  • channelmix_profile

v_ga_session

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