The Keyword Search Performance dashboard is designed to show keyword performance across channels to solidify a cohesive keyword strategy.
This takes information from both paid and organic search efforts into one dashboard.
Marketers in charge of SEO for a website may lose visibility into some of the Paid Search efforts and keyword performance. The Keyword Search Performance template dashboard was developed to combine performance and engagement across paid and organic channels down to the keyword level.
By selecting a date range, you can compare impressions, clicks, sessions and conversions over a prior period for your paid and organic search results. You can also view a query report and filter by your ChannelMix Profile.
Supported BI Tools
The Keyword Search Performance Dashboard is available in Tableau and PowerBI.
This report includes the following data sources:
- Bing Ads
- Google Ads
- Google Search Console
- Bing Webmaster
- Google Analytics
This report is built on two datasets: