Bing | Search Query Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Bing - Search Query dataset. There is a one day lag on Bing and data is pulled for the previous 31 days. 

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Type Description
Report Date Date The date the activity occurred
Account Dimension The account name
Account Number Dimension The Bing Ads assigned number of an account
Account ID Dimension The Bing Ads assigned identifier of an account
Campaign Dimension The campaign name
Campaign ID Dimension The ID of the campaign
Ad Group Dimension The ad group name
Ad Group ID Dimension The ID of the ad group
Keyword Dimension The keyword text
Search Query Dimension The search term used by your potential audience
Delivered Match Type Dimension The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match
Device Dimension The device name attribute of a device OS target bid
Network Dimension The network type
Impressions Whole Number The number of times an ad has been displayed on search results pages. Without impressions, there are no clicks or conversions
Clicks Whole Number The number of times that the ads in the account were clicked
Conversions Whole Number The number of action completions by a customer after viewing your ad
Average Position Decimal Fraction The average position of the ad on a webpage
Cost Currency The cost per click (CPC) summed for each click
Revenue Currency  The revenue optionally reported by the advertiser as a result of conversions
All Conversions Whole Number The number of conversions.
The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting
All Revenue Currency The revenue optionally reported by the advertiser as a result of conversions. The AllRevenue column will include data for all conversion goals regardless of their ExcludeFromBidding setting
Insert Date Dimension Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Bing accounts – Contents defined by Alight
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