Pinterest | Pin Promotion Conversion Standard Dataset
Matt Rodenberg
This article details the dataset structure that Alight Analytics considers standard for the Promoted Pins Conversions dataset from Pinterest. We pull this with a 1-day lag and a 30-day span daily. We can only pull data for the previous 365 days.
Our default conversion attribution window is 30 day click, 30 day engage, and 1 day view.
Attribution day options are 1, 7, 30 and 60 (days). Attribution window combinations are entered as click/engage/view, i.e. [30, 30, 1]).
If you would like to have the conversion attribution window adjusted, please submit a ticket to our Product Support team and let them know what combination you would like the attribution window changed to.
Note: Per the limitations of the Pinterest API, catalog campaigns can only be pulled at the ad group or campaign level. The "Promoted Pins" datasets are ad level datasets, so they won't include data from catalog campaigns.
| Field | Type | Description |
| Report Date | Date | The date for the reported metrics |
| Campaign Id | Number | The Campaign Id for the promoted pin |
| Campaign Name | Dimension | The Campaign Name for the promoted pin |
| Campaign Status | Dimension | The Campaign Status for the promoted pin |
| Ad Group Id | Number | The Ad Group Id for the promoted pin |
| Ad Group Name | Dimension | The Ad Group Name for the promoted pin |
| Ad Group Status | Dimension | The Ad Group Status for the promoted pin |
| Pin Id | Number | The Id for the pin |
| Pin Promotion Id | Number | The Id for the promoted pin |
| Pin Promotion Name | Dimension | The Name of the pin promotion |
| Pin Promotion Status | Dimension | The Status of the pin promotion |
| Conversion Name | Dimension | The name of the conversion type |
| Conversions | Number | The total number of conversions |
| Insert Date | Timestamp | ChannelMix Field: when the row was inserted into the dataset |
| ChannelMix Profile | Dimension | ChannelMix Field: the ChannelMix Profile associated with the data |