Organic Search Performance - Overview
Version 2023.3
Please note, the latest version of this dashboard requires the activation of v_ga4_event_keyword_event.
Overview
The Organic Search Performance dashboard is designed to bring together SEO tools in a way to help marketers understand how content on their websites are driving interactions on search engines. Marketers use SEO to help drive traffic to a website, but often lose visibility once users leave the search engine. The Organic Search template dashboard was developed to tie activity from SEO to website to better understand how SEO is performing.
This report includes three separate dashboards:
Executive Summary
This summary presents a holistic view of your Organic Search performance. Use this dashboard tab to gain an understanding of what has happened in the past.
- Are my overall numbers trending upwards?
- How often are searchers clicking to my website?
- How much is Organic Search responsible for my overall website traffic?
- How often does my website appear on the first page (top half of the first page, second page, etc.) for search engines?
- What device is our audience searching on? What device is driving traffic?
Query Report
The purpose of the Query Report is to see the performance of a specific query. Sort the entire data table to identify which query garnered the most impressions, clicks, etc. Furthermore, see how engaged users were when arriving at your website via that query term.
Note: Website sources do not provide query data. Therefore website metrics are being matched to the keyword term.
Query Summary
The Query Summary dashboard tab provides a more general view of your performance. Use the Query Search at the top of the dashboard to isolate to a group of queries and learn about its performance, and reveal new content opportunities for your website. For example, if we enter "analytics" in the Query Search bar, we will be able to learn:
- How many different query terms include "analytics"?
- Where did my website appear for search engine results?
- How often did users who were searching for "analytics" arrive on my website?
- Where did those users land on my page?
- How engaged were those users on my website? How many saw multiple pages? How many bounced? How many converted?
Note: Website sources do not provide query data. Therefore website metrics are being matched to the keyword term.
Supported BI Tools
This is available in Tableau and PowerBI.
Data
Supported Data Sources
The standard configuration for this dashboard includes the following data sources:
- Google Analytics
- Google Analytics 4
- Google Search Console
Dashboard Datasets
This dashboard is built on the following datasets: