Email Marketing Dashboard Overview


The Email Marketing dashboard brings together Google Analytics and data from various email platforms that will help marketers understand the value of their marketing automation channels in a quick and easy way within the ChannelMix environment.

Intended Audience

The audience for this report is a ChannelMix end-user who needs to have a high level understanding of how their email channel is performing by campaign and subject. 

Business Questions

This dashboard is created to answer the following questions: 

  1. Are email recipients engaging with content?
  2. How many conversions are driven from my email campaign?

    1. This requires a campaign naming structure in the email source that matches the campaign naming structure in Google Analytics


This report includes the following data sets:

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1 comment
  • Great dashboard! If I'm using multiple email systems at my company, will I be able to report on the performance of them separately AND together?

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