Email Marketing Dashboard Overview

Overview

The Email Marketing dashboard brings together Google Analytics and data from various email platforms that will help marketers understand the value of their marketing automation channels in a quick and easy way within the ChannelMix environment.

The audience for this report is a ChannelMix end-user who needs to have a high level understanding of how their email channel is performing by campaign and subject. 

This dashboard is created to answer the following questions: 

  1. Are email recipients engaging with content?
  2. How many conversions are driven from my email campaign?

    1. This requires the client to have a campaign naming structure in their email source that matches the campaign naming structure in Google Analytics

Data

This report includes the following data sets:

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