Email Performance | Dashboard Overview

Overview

The Email Performance dashboard brings together Google Analytics and data from various email platforms that will help marketers understand the value of their marketing automation channels in a quick and easy way within the ChannelMix environment.

This dashboard includes the following data sources:

• Act-on
• Campaign Monitor
• Emfluence
• Exact Target
• Hubspot
• IBM Watson
• Mailchimp
• Pardot
• Snappy Kraken

Intended Audience

The audience for this report is a ChannelMix end-user who needs to have a high level understanding of how their email channel is performing by campaign and subject. 

Business Questions

This dashboard is created to answer the following questions: 

1. Are email recipients engaging with content?

2. How many conversions are driven from my email campaign?

   1. This requires a campaign naming structure in the email source that matches the campaign naming structure in Google Analytics

Data

This report includes the following data sets:

• v_oneview_email
• v_ga_session