Email Performance - Overview

Overview

The Email Performance dashboard brings together Google Analytics and data from various email platforms that will help marketers understand the value of their marketing automation channels in a quick and easy way within the ChannelMix environment.

Intended Audience

The audience for this report is a ChannelMix end-user who needs to have a high level understanding of how their email channel is performing by campaign and subject. 

Business Questions

This dashboard is created to answer the following questions: 

  1. Are email recipients engaging with content?
  2. How many conversions are driven from my email campaign?

    1. This requires a campaign naming structure in the email source that matches the campaign naming structure in Google Analytics

Data

This report includes the following data sets:

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Comments

1 comment
  • Great dashboard! If I'm using multiple email systems at my company, will I be able to report on the performance of them separately AND together?

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